Wayne S. DeSarbo
About
Wayne S. DeSarbo has authored 280 papers that have received a total of 9.7k indexed citations.
This includes 119 papers in Marketing, 104 papers in Economics and Econometrics and 69 papers in Food Science. The topics of these papers are Consumer Market Behavior and Pricing (106 papers), Economic and Environmental Valuation (75 papers) and Sensory Analysis and Statistical Methods (69 papers). Wayne S. DeSarbo is often cited by papers focused on Consumer Market Behavior and Pricing (106 papers), Economic and Environmental Valuation (75 papers) and Sensory Analysis and Statistical Methods (69 papers) and collaborates with scholars based in United States, The Netherlands and Belgium. Wayne S. DeSarbo's co-authors include Kamel Jedidi, J. Douglas Carroll, Venkatram Ramaswamy, Michel Wedel and Duncan Κ. H. Fong and has published in prestigious journals such as Journal of the American Statistical Association, Contemporary Sociology A Journal of Reviews and Journal of Marketing.
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