Eric N. Berkowitz
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
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- Customer Service Quality and Loyalty
Papers in
-
- Consumer Behavior in Brand Consumption and Identification 4
- Consumer Market Behavior and Pricing 3
- Consumer Retail Behavior Studies 2
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- Pharmaceutical industry and healthcare 3
- Co-authors
- Jacob Jacoby (1 shared paper)Robert W. Chestnut (1 shared paper)John R. Walton (7 shared papers)Charles D. Schewe (1 shared paper)James K. Stoller (1 shared paper)Philip L. Bailin (1 shared paper)RICHARD A. WRIGHT (1 shared paper)Jonathan Z. Rosman (3 shared papers)
- Journals
- Industrial Marketing Management (4 papers)Journal of Applied Psychology (4 papers)Health Care Management Review (3 papers)Journal of Marketing Research (3 papers)Journal of the Academy of Marketing Science (2 papers)
- Partner nations
- United StatesCanadaLatvia
In The Last Decade
Eric N. Berkowitz
33 papers receiving 1.2k citations
Eric N. Berkowitz's Hit Papers
Peers
Comparison fields: 5 of 100
- Marketing 830
- Organizational Behavior and Human Resource Management 647
- General Decision Sciences 72
- Information Systems and Management 148
- Tourism, Leisure and Hospitality Management 28
Countries citing papers authored by Eric N. Berkowitz
This map shows the geographic impact of Eric N. Berkowitz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eric N. Berkowitz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eric N. Berkowitz more than expected).
Fields of papers citing papers by Eric N. Berkowitz
This network shows the impact of papers produced by Eric N. Berkowitz. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eric N. Berkowitz. The network helps show where Eric N. Berkowitz may publish in the future.
Co-authors
The 20 scholars most cited alongside Eric N. Berkowitz, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 37 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Brand Loyalty: Measurement and Management Hit paper breakdown → | 1978 | 802 |
| 2 | 1980 | 164 | |
| 3 | 1980 | 85 | |
| 4 | Essentials of Health Care Marketing | 1996 | 50 |
| 5 | Physician management and leadership education at the Cleveland Clinic Foundation: program impact and experience over 14 years. | 2007 | 38 |
| 6 | 1980 | 35 | |
| 7 | 2011 | 31 | |
| 8 | Health Care Marketing Plans: From Strategy to Action | 1984 | 17 |
| 9 | 1989 | 13 | |
| 10 | 2007 | 11 | |
| 11 | 1978 | 10 | |
| 12 | 1981 | 7 | |
| 13 | 2021 | 6 | |
| 14 | Strategic planning in health care management | 1981 | 5 |
| 15 | Marketing, Seventh Edition (Маркетинг) | 2002 | 5 |
| 16 | 1978 | 4 | |
| 17 | 1979 | 3 | |
| 18 | 1977 | 3 | |
| 19 | Consumer Decision Making and Perceived Decision Freedom | 1985 | 3 |
| 20 | 1979 | 2 |
About Eric N. Berkowitz
Eric N. Berkowitz is a scholar working on Marketing, Pharmacology, Strategy and Management, Organizational Behavior and Human Resource Management and Applied Psychology, having authored 37 papers that have together received 1.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (4 papers), Primary Care and Health Outcomes (3 papers), Customer Service Quality and Loyalty (3 papers), Consumer Market Behavior and Pricing (3 papers), Pharmaceutical industry and healthcare (3 papers), Consumer Retail Behavior Studies (2 papers), Psychological Testing and Assessment (2 papers) and Business Strategy and Innovation (2 papers). The work is most often cited by research in Marketing (830 citations), Organizational Behavior and Human Resource Management (647 citations), General Decision Sciences (72 citations), Information Systems and Management (148 citations) and Tourism, Leisure and Hospitality Management (28 citations). Eric N. Berkowitz has collaborated with scholars based in United States, Canada and Latvia. Frequent co-authors include Jacob Jacoby, Robert W. Chestnut, John R. Walton, Charles D. Schewe, James K. Stoller, Philip L. Bailin, RICHARD A. WRIGHT, Jonathan Z. Rosman, James L. Ginter and Ivan Ross. Their work appears in journals such as Industrial Marketing Management, Journal of Applied Psychology, Health Care Management Review, Journal of Marketing Research and Journal of the Academy of Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.