Kent B. Monroe
Impact in
- Marketing top 0.01%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- General Decision Sciences top 0.2%
- Decision-Making and Behavioral Economics
Papers in
- Marketing 82
- Consumer Market Behavior and Pricing 53
- Consumer Behavior in Brand Consumption and Identification 49
- Consumer Retail Behavior Studies 23
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- Decision-Making and Behavioral Economics 17
- Co-authors
- Dhruv Grewal (9 shared papers)William B. Dodds (6 shared papers)Akshay R. Rao (5 shared papers)Alfred R. Oxenfeldt (1 shared paper)Lan Xia (10 shared papers)Monika Kukar‐Kinney (10 shared papers)Jennifer L. Cox (2 shared papers)R. Krishnan (2 shared papers)
- Journals
- Journal of Marketing Research (18 papers)Journal of Consumer Research (10 papers)Journal of the Academy of Marketing Science (10 papers)Journal of Marketing (9 papers)Journal of Retailing (8 papers)
- Partner nations
- United StatesCanadaGermany
In The Last Decade
Kent B. Monroe
116 papers receiving 17.7k citations
Kent B. Monroe's Hit Papers
Peers
Comparison fields: 5 of 151
- Marketing 15.1k
- General Decision Sciences 1.5k
- Organizational Behavior and Human Resource Management 6.0k
- Tourism, Leisure and Hospitality Management 851
- Information Systems and Management 2.8k
Countries citing papers authored by Kent B. Monroe
This map shows the geographic impact of Kent B. Monroe's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kent B. Monroe with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kent B. Monroe more than expected).
Fields of papers citing papers by Kent B. Monroe
This network shows the impact of papers produced by Kent B. Monroe. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kent B. Monroe. The network helps show where Kent B. Monroe may publish in the future.
Co-authors
The 25 scholars most cited alongside Kent B. Monroe, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 118 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Effects of Price, Brand, and Store Information on Buyers' Product Evaluations Hit paper breakdown → | 1991 | 3817 |
| 2 | Pricing: Making Profitable Decisions Hit paper breakdown → | 1980 | 1415 |
| 3 | Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations Hit paper breakdown → | 1991 | 1221 |
| 4 | The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review Hit paper breakdown → | 1989 | 1168 |
| 5 | The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions Hit paper breakdown → | 2004 | 1109 |
| 6 | The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions Hit paper breakdown → | 1998 | 1068 |
| 7 | The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations Hit paper breakdown → | 1988 | 996 |
| 8 | The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions Hit paper breakdown → | 1998 | 792 |
| 9 | Buyers' Subjective Perceptions of Price Hit paper breakdown → | 1973 | 613 |
| 10 | the Effect of Brand and Price Information on Subjective Product Evaluations | 1985 | 486 |
| 11 | 2008 | 430 | |
| 12 | 2003 | 353 | |
| 13 | 1999 | 333 | |
| 14 | 1998 | 321 | |
| 15 | 1989 | 301 | |
| 16 | 2007 | 266 | |
| 17 | 1996 | 255 | |
| 18 | 1981 | 240 | |
| 19 | 1973 | 234 | |
| 20 | 1993 | 217 |
About Kent B. Monroe
Kent B. Monroe is a scholar working on Marketing, General Decision Sciences, Management Science and Operations Research, Strategy and Management and Economics and Econometrics, having authored 118 papers that have together received 20.4k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (53 papers), Consumer Behavior in Brand Consumption and Identification (49 papers), Consumer Retail Behavior Studies (23 papers), Decision-Making and Behavioral Economics (17 papers), Innovation Diffusion and Forecasting (12 papers), Digital Platforms and Economics (11 papers), Customer Service Quality and Loyalty (10 papers) and Economic and Environmental Valuation (7 papers). The work is most often cited by research in Marketing (15.1k citations), General Decision Sciences (1.5k citations), Organizational Behavior and Human Resource Management (6.0k citations), Tourism, Leisure and Hospitality Management (851 citations) and Information Systems and Management (2.8k citations). Kent B. Monroe has collaborated with scholars based in United States, Canada and Germany. Frequent co-authors include Dhruv Grewal, William B. Dodds, Akshay R. Rao, Alfred R. Oxenfeldt, Lan Xia, Monika Kukar‐Kinney, Jennifer L. Cox, R. Krishnan, Rajneesh Suri and Nancy M. Ridgway. Their work appears in journals such as Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Marketing and Journal of Retailing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.