Maureen Morrin
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- Sensory Systems top 0.5%
- Olfactory and Sensory Function Studies
Papers in
- Marketing 34
- Consumer Behavior in Brand Consumption and Identification 25
- Consumer Retail Behavior Studies 11
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- Color perception and design 8
- Co-authors
- Aradhna Krishna (10 shared papers)S. Ratneshwar (4 shared papers)Nada Nasr Bechwati (6 shared papers)Jean‐Charles Chebat (4 shared papers)May O. Lwin (11 shared papers)Jacob Jacoby (9 shared papers)Lauren Block (3 shared papers)Adriana V. Madzharov (2 shared papers)
- Journals
- Journal of Consumer Psychology (10 papers)Journal of Marketing Research (8 papers)Journal of Consumer Research (5 papers)Journal of Business Research (3 papers)Journal of Public Policy & Marketing (3 papers)
- Partner nations
- United StatesNetherlandsSingapore
In The Last Decade
Maureen Morrin
69 papers receiving 2.9k citations
Peers
Comparison fields: 5 of 121
- Marketing 2.0k
- Sensory Systems 523
- General Decision Sciences 108
- Organizational Behavior and Human Resource Management 564
- Experimental and Cognitive Psychology 657
Countries citing papers authored by Maureen Morrin
This map shows the geographic impact of Maureen Morrin's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Maureen Morrin with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Maureen Morrin more than expected).
Fields of papers citing papers by Maureen Morrin
This network shows the impact of papers produced by Maureen Morrin. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Maureen Morrin. The network helps show where Maureen Morrin may publish in the future.
Co-authors
The 25 scholars most cited alongside Maureen Morrin, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 71 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2008 | 291 | |
| 2 | 2003 | 240 | |
| 3 | 2000 | 215 | |
| 4 | 2003 | 190 | |
| 5 | 2014 | 165 | |
| 6 | 2006 | 165 | |
| 7 | 1999 | 165 | |
| 8 | 2009 | 144 | |
| 9 | 2005 | 136 | |
| 10 | 2013 | 134 | |
| 11 | 1999 | 91 | |
| 12 | 2005 | 83 | |
| 13 | 2010 | 78 | |
| 14 | 1998 | 68 | |
| 15 | 2019 | 62 | |
| 16 | 2008 | 51 | |
| 17 | 2000 | 50 | |
| 18 | 2012 | 49 | |
| 19 | 2017 | 48 | |
| 20 | 2006 | 46 |
About Maureen Morrin
Maureen Morrin is a scholar working on Marketing, Social Psychology, Sociology and Political Science, Experimental and Cognitive Psychology and Cognitive Neuroscience, having authored 71 papers that have together received 3.1k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (25 papers), Multisensory perception and integration (12 papers), Consumer Retail Behavior Studies (11 papers), Olfactory and Sensory Function Studies (10 papers), Color perception and design (8 papers), Psychology of Social Influence (8 papers), Decision-Making and Behavioral Economics (7 papers) and Financial Literacy, Pension, Retirement Analysis (6 papers). The work is most often cited by research in Marketing (2.0k citations), Sensory Systems (523 citations), General Decision Sciences (108 citations), Organizational Behavior and Human Resource Management (564 citations) and Experimental and Cognitive Psychology (657 citations). Maureen Morrin has collaborated with scholars based in United States, Netherlands and Singapore. Frequent co-authors include Aradhna Krishna, S. Ratneshwar, Nada Nasr Bechwati, Jean‐Charles Chebat, May O. Lwin, Jacob Jacoby, Lauren Block, Adriana V. Madzharov, Susan M. Broniarczyk and J. Jeffrey Inman. Their work appears in journals such as Journal of Consumer Psychology, Journal of Marketing Research, Journal of Consumer Research, Journal of Business Research and Journal of Public Policy & Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.