Gordon E. Miracle
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
Papers in
-
- Consumer Behavior in Brand Consumption and Identification 6
- Marketing and Advertising Strategies 2
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- Digital Marketing and Social Media 5
- Co-authors
- Charles R. Taylor (4 shared papers)Yung Kyun Choi (2 shared papers)R. Dale Wilson (2 shared papers)Frank Biocca (1 shared paper)Roland T. Rust (1 shared paper)Gerald Albaum (2 shared papers)Terence Nevett (3 shared papers)Jane Murray (1 shared paper)
- Journals
- Journal of Marketing (6 papers)Journal of Advertising (4 papers)Journal of Interactive Advertising (1 paper)Journal of Marketing Research (1 paper)Journal of International Consumer Marketing (1 paper)
- Partner nations
- United StatesSouth KoreaJapan
In The Last Decade
Gordon E. Miracle
25 papers receiving 728 citations
Peers
Comparison fields: 5 of 72
- Marketing 519
- Tourism, Leisure and Hospitality Management 20
- Gender Studies 117
- Organizational Behavior and Human Resource Management 126
- Information Systems and Management 78
Countries citing papers authored by Gordon E. Miracle
This map shows the geographic impact of Gordon E. Miracle's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gordon E. Miracle with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gordon E. Miracle more than expected).
Fields of papers citing papers by Gordon E. Miracle
This network shows the impact of papers produced by Gordon E. Miracle. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gordon E. Miracle. The network helps show where Gordon E. Miracle may publish in the future.
Co-authors
The 10 scholars most cited alongside Gordon E. Miracle, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 27 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1997 | 145 | |
| 2 | 2001 | 130 | |
| 3 | 2004 | 89 | |
| 4 | 1992 | 87 | |
| 5 | 1965 | 77 | |
| 6 | 1988 | 57 | |
| 7 | 1971 | 37 | |
| 8 | 1965 | 36 | |
| 9 | THE EFFECTIVENESS OF COMPARATIVE ADVERTISING IN KOREA AND THE UNITED STATES | 2004 | 33 |
| 10 | 1994 | 30 | |
| 11 | 1971 | 21 | |
| 12 | 1967 | 21 | |
| 13 | 1992 | 20 | |
| 14 | 1984 | 14 | |
| 15 | 1970 | 13 | |
| 16 | 1989 | 13 | |
| 17 | 1988 | 11 | |
| 18 | 1967 | 11 | |
| 19 | 1988 | 9 | |
| 20 | 2004 | 8 |
About Gordon E. Miracle
Gordon E. Miracle is a scholar working on Marketing, Sociology and Political Science, Urban Studies, Social Psychology and Organizational Behavior and Human Resource Management, having authored 27 papers that have together received 875 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (5 papers), Cultural Differences and Values (3 papers), Cultural Industries and Urban Development (3 papers), Media, Gender, and Advertising (2 papers), Management and Marketing Education (2 papers), Intellectual Property Rights and Media (2 papers) and Marketing and Advertising Strategies (2 papers). The work is most often cited by research in Marketing (519 citations), Tourism, Leisure and Hospitality Management (20 citations), Gender Studies (117 citations), Organizational Behavior and Human Resource Management (126 citations) and Information Systems and Management (78 citations). Gordon E. Miracle has collaborated with scholars based in United States, South Korea and Japan. Frequent co-authors include Charles R. Taylor, Yung Kyun Choi, R. Dale Wilson, Frank Biocca, Roland T. Rust, Gerald Albaum, Terence Nevett, Jane Murray, Ivan L. Preston and Hae‐Kyong Bang. Their work appears in journals such as Journal of Marketing, Journal of Advertising, Journal of Interactive Advertising, Journal of Marketing Research and Journal of International Consumer Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.