Journal of Interactive Advertising

360 papers and 16.2k indexed citations i.

About

The 360 papers published in Journal of Interactive Advertising in the last decades have received a total of 16.2k indexed citations. Papers published in Journal of Interactive Advertising usually cover Sociology and Political Science (298 papers), Marketing (176 papers) and Information Systems and Management (94 papers) specifically the topics of Digital Marketing and Social Media (263 papers), Consumer Behavior in Brand Consumption and Identification (159 papers) and Technology Adoption and User Behaviour (92 papers). The most active scholars publishing in Journal of Interactive Advertising are Chen Lou, Shupei Yuan, Shu‐Chuan Chu, Shelly Rodgers, Jooyoung Kim, Harsha Gangadharbatla, Xueming Luo, Matthew S. Eastin, Wan‐Hsiu Sunny Tsai and Ronald E. Goldsmith.

In The Last Decade

Fields of papers published in Journal of Interactive Advertising

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers published in Journal of Interactive Advertising. Nodes represent fields, and links connect fields that are likely to share authors.

Countries where authors publish in Journal of Interactive Advertising

Since Specialization

Total citations of papers

This map shows the geographic distribution of research published in Journal of Interactive Advertising. It shows the number of citations received by papers published by authors working in each country. You can also color the map by specialization and compare the number of papers published in Journal of Interactive Advertising with the expected number of papers based on a country's size and research output (numbers larger than one mean the country's share of papers is larger than expected).

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