Journal of Interactive Advertising
About
The 348 papers published in Journal of Interactive Advertising in the last decades have received a total of 15.0k indexed citations.
Papers published in Journal of Interactive Advertising usually cover Sociology and Political Science (288 papers), Marketing (170 papers) and Information Systems and Management (89 papers) specifically the topics of Digital Marketing and Social Media (253 papers), Consumer Behavior in Brand Consumption and Identification (153 papers) and Technology Adoption and User Behaviour (88 papers). The most active scholars publishing in Journal of Interactive Advertising are Chen Lou, Shelly Rodgers, Matthew S. Eastin, Sally J. McMillan and Quan Xie.
In The Last Decade
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