Avery M. Abernethy
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Marketing and Advertising Strategies
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- Customer Service Quality and Loyalty
Papers in
- Marketing 20
- Consumer Market Behavior and Pricing 14
- Consumer Behavior in Brand Consumption and Identification 9
- Marketing and Advertising Strategies 5
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- Digital Marketing and Social Media 8
- Co-authors
- George R. Franke (2 shared papers)Jesse E. Teel (1 shared paper)J. Ian Gray (4 shared papers)Hugh Μ. Cannon (2 shared papers)John D. Leckenby (2 shared papers)Herbert Jack Rotfeld (4 shared papers)Patrick Parsons (2 shared papers)Lisa Duke (1 shared paper)
- Journals
- Journal of Advertising (9 papers)Journal of Advertising Research (7 papers)Journal of Public Policy & Marketing (3 papers)Journal of Services Marketing (3 papers)Journal of Current Issues & Research in Advertising (2 papers)
- Partner nations
- United States
In The Last Decade
Avery M. Abernethy
42 papers receiving 635 citations
Peers
Comparison fields: 5 of 79
- Marketing 473
- Organizational Behavior and Human Resource Management 113
- Management of Technology and Innovation 75
- Information Systems and Management 69
- Gender Studies 85
Countries citing papers authored by Avery M. Abernethy
This map shows the geographic impact of Avery M. Abernethy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Avery M. Abernethy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Avery M. Abernethy more than expected).
Fields of papers citing papers by Avery M. Abernethy
This network shows the impact of papers produced by Avery M. Abernethy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Avery M. Abernethy. The network helps show where Avery M. Abernethy may publish in the future.
Co-authors
The 13 scholars most cited alongside Avery M. Abernethy, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 42 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1996 | 251 | |
| 2 | 2002 | 42 | |
| 3 | 1986 | 42 | |
| 4 | 1991 | 38 | |
| 5 | 2005 | 31 | |
| 6 | The proceedings of the 2002 conference of the American Academy of Advertising | 2002 | 28 |
| 7 | 1998 | 27 | |
| 8 | 2004 | 27 | |
| 9 | 1997 | 23 | |
| 10 | 1993 | 22 | |
| 11 | 1990 | 22 | |
| 12 | 2011 | 20 | |
| 13 | 1991 | 18 | |
| 14 | 1992 | 17 | |
| 15 | 1990 | 15 | |
| 16 | 1994 | 13 | |
| 17 | 1994 | 12 | |
| 18 | 2001 | 10 | |
| 19 | 1998 | 8 | |
| 20 | 2005 | 8 |
About Avery M. Abernethy
Avery M. Abernethy is a scholar working on Marketing, Sociology and Political Science, Information Systems and Management, Strategy and Management and Management of Technology and Innovation, having authored 42 papers that have together received 762 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (14 papers), Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (8 papers), Management and Marketing Education (5 papers), Accounting Education and Careers (5 papers), Digital Platforms and Economics (5 papers), Marketing and Advertising Strategies (5 papers) and Technology Adoption and User Behaviour (5 papers). The work is most often cited by research in Marketing (473 citations), Organizational Behavior and Human Resource Management (113 citations), Management of Technology and Innovation (75 citations), Information Systems and Management (69 citations) and Gender Studies (85 citations). Avery M. Abernethy has collaborated with scholars based in United States. Frequent co-authors include George R. Franke, Jesse E. Teel, J. Ian Gray, Hugh Μ. Cannon, John D. Leckenby, Herbert Jack Rotfeld, Patrick Parsons, Lisa Duke, John C. Sutherland and David N. Laband. Their work appears in journals such as Journal of Advertising, Journal of Advertising Research, Journal of Public Policy & Marketing, Journal of Services Marketing and Journal of Current Issues & Research in Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.