Shashi Matta

About

Shashi Matta is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Shashi Matta has authored 11 papers receiving a total of 491 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 6 papers in Sociology and Political Science and 4 papers in Social Psychology. Recurrent topics in Shashi Matta’s work include Consumer Behavior in Brand Consumption and Identification (8 papers), Social and Intergroup Psychology (4 papers) and Digital Marketing and Social Media (2 papers). Shashi Matta is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Social and Intergroup Psychology (4 papers) and Digital Marketing and Social Media (2 papers). Shashi Matta collaborates with scholars based in United States, Germany and Italy. Shashi Matta's co-authors include Valerie S. Folkes, Joseph C. Nunes, Eric Yorkston, Toni Schmader, Kostadin Kushlev, Brian Lickel, Victoria Savalei, Daniele Scarpi, Gabriele Pizzi and Jens Hogreve and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Personality and Individual Differences.

In The Last Decade

Co-authorship network of co-authors of Shashi Matta i

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Fields of papers citing papers by Shashi Matta

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Shashi Matta. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Shashi Matta. The network helps show where Shashi Matta may publish in the future.

Countries citing papers authored by Shashi Matta

Since Specialization

Citations

This map shows the geographic impact of Shashi Matta's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Shashi Matta with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Shashi Matta more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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