Eric R. Spangenberg
Impact in
- Marketing top 0.05%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
-
- Customer Service Quality and Loyalty
Papers in
- Marketing 32
- Consumer Behavior in Brand Consumption and Identification 26
- Consumer Retail Behavior Studies 14
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- Digital Marketing and Social Media 11
- Social and Intergroup Psychology 10
- Psychology of Social Influence 7
- Co-authors
- Bianca Grohmann (5 shared papers)Carl Obermiller (9 shared papers)David E. Sprott (27 shared papers)Kevin E. Voss (3 shared papers)Ayn E. Crowley (6 shared papers)Richard F. Yalch (3 shared papers)Pamela W. Henderson (3 shared papers)Sandor Czellar (2 shared papers)
- Journals
- Marketing Letters (5 papers)Journal of Business Research (4 papers)Journal of Marketing Research (4 papers)Journal of Marketing (4 papers)Journal of Consumer Psychology (4 papers)
- Partner nations
- United StatesSwitzerlandCanada
In The Last Decade
Eric R. Spangenberg
58 papers receiving 7.5k citations
Eric R. Spangenberg's Hit Papers
Peers
Comparison fields: 5 of 135
- Marketing 5.2k
- Organizational Behavior and Human Resource Management 1.9k
- Applied Psychology 737
- Information Systems and Management 906
- General Decision Sciences 181
Countries citing papers authored by Eric R. Spangenberg
This map shows the geographic impact of Eric R. Spangenberg's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eric R. Spangenberg with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eric R. Spangenberg more than expected).
Fields of papers citing papers by Eric R. Spangenberg
This network shows the impact of papers produced by Eric R. Spangenberg. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eric R. Spangenberg. The network helps show where Eric R. Spangenberg may publish in the future.
Co-authors
The 25 scholars most cited alongside Eric R. Spangenberg, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 59 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude Hit paper breakdown → | 2003 | 1622 |
| 2 | Development of a Scale to Measure Consumer Skepticism Toward Advertising Hit paper breakdown → | 1998 | 741 |
| 3 | The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale Hit paper breakdown → | 2009 | 622 |
| 4 | Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors? Hit paper breakdown → | 1996 | 500 |
| 5 | 2005 | 396 | |
| 6 | 1996 | 347 | |
| 7 | 2000 | 326 | |
| 8 | 1990 | 295 | |
| 9 | 2003 | 270 | |
| 10 | 2004 | 266 | |
| 11 | 1996 | 234 | |
| 12 | 1992 | 218 | |
| 13 | 2008 | 218 | |
| 14 | 2007 | 215 | |
| 15 | 2006 | 195 | |
| 16 | 2006 | 177 | |
| 17 | Exploring the Effects of Country of Origin Labels: an Information Processing Framework | 1989 | 150 |
| 18 | 2000 | 147 | |
| 19 | Measuring the Hedonic and Utilitarian Dimensions of Attitude: a Generally Applicable Scale | 1997 | 141 |
| 20 | 2012 | 120 |
About Eric R. Spangenberg
Eric R. Spangenberg is a scholar working on Marketing, Sociology and Political Science, Applied Psychology, Social Psychology and Experimental and Cognitive Psychology, having authored 59 papers that have together received 8.4k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (26 papers), Consumer Retail Behavior Studies (14 papers), Behavioral Health and Interventions (13 papers), Digital Marketing and Social Media (11 papers), Social and Intergroup Psychology (10 papers), Color perception and design (7 papers), Psychology of Social Influence (7 papers) and Customer Service Quality and Loyalty (6 papers). The work is most often cited by research in Marketing (5.2k citations), Organizational Behavior and Human Resource Management (1.9k citations), Applied Psychology (737 citations), Information Systems and Management (906 citations) and General Decision Sciences (181 citations). Eric R. Spangenberg has collaborated with scholars based in United States, Switzerland and Canada. Frequent co-authors include Bianca Grohmann, Carl Obermiller, David E. Sprott, Kevin E. Voss, Ayn E. Crowley, Richard F. Yalch, Pamela W. Henderson, Sandor Czellar, Douglas L. MacLachlan and Sharon Shavitt. Their work appears in journals such as Marketing Letters, Journal of Business Research, Journal of Marketing Research, Journal of Marketing and Journal of Consumer Psychology.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.