Frank R. Kardes

131 papers and 10.2k indexed citations i.

Frank R. Kardes has authored 131 papers that have received a total of 10.2k indexed citations. This includes 68 papers in Marketing, 43 papers in General Decision Sciences and 34 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (59 papers), Decision-Making and Behavioral Economics (43 papers) and Behavioral Health and Interventions (34 papers). Frank R. Kardes is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (59 papers), Decision-Making and Behavioral Economics (43 papers) and Behavioral Health and Interventions (34 papers) and collaborates with scholars based in United States, Canada and Latvia. Frank R. Kardes's co-authors include David M. Sanbonmatsu, Steven S. Posavac, Maria L. Cronley, Paul M. Herr and David C. Houghton and has published in prestigious journals such as Proceedings of the National Academy of Sciences, Journal of Personality and Social Psychology and Journal of Marketing.