Alka Varma Citrin

8 total papers · 1.3k total citations
7 papers, 827 citations indexed

About

Alka Varma Citrin is a scholar working on Marketing, Information Systems and Management and Management Science and Operations Research. According to data from OpenAlex, Alka Varma Citrin has authored 7 papers receiving a total of 827 indexed citations (citations by other indexed papers that have themselves been cited), including 3 papers in Marketing, 3 papers in Information Systems and Management and 3 papers in Management Science and Operations Research. Recurrent topics in Alka Varma Citrin’s work include Technology Adoption and User Behaviour (3 papers), Innovation Diffusion and Forecasting (3 papers) and Customer Service Quality and Loyalty (2 papers). Alka Varma Citrin is often cited by papers focused on Technology Adoption and User Behaviour (3 papers), Innovation Diffusion and Forecasting (3 papers) and Customer Service Quality and Loyalty (2 papers). Alka Varma Citrin collaborates with scholars based in United States, Turkey and Netherlands. Alka Varma Citrin's co-authors include Donald E. Stem, David E. Sprott, Michael Clark, Eric R. Spangenberg, Murali Chandrashekaran, Rajdeep Grewal, Jim McCullough, Stefan Wuyts, Ruby P. Lee and Aric Rindfleisch and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of Operations Management.

In The Last Decade

Co-authorship network of co-authors of Alka Varma Citrin

This figure shows the co-authorship network connecting the top 25 collaborators of Alka Varma Citrin. A scholar is included among the top collaborators of Alka Varma Citrin based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Alka Varma Citrin. Alka Varma Citrin is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Alka Varma Citrin

6 papers receiving 739 citations

Fields of papers citing papers by Alka Varma Citrin

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Alka Varma Citrin. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Alka Varma Citrin. The network helps show where Alka Varma Citrin may publish in the future.

Countries citing papers authored by Alka Varma Citrin

Since Specialization
Citations

This map shows the geographic impact of Alka Varma Citrin's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Alka Varma Citrin with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Alka Varma Citrin more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026