Journal of Brand Management
About
The 1.3k papers published in Journal of Brand Management in the last decades have received a total of 42.8k indexed citations.
Papers published in Journal of Brand Management usually cover Marketing (836 papers), Sociology and Political Science (479 papers) and Strategy and Management (349 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (737 papers), Digital Marketing and Social Media (411 papers) and Customer Service Quality and Loyalty (231 papers). The most active scholars publishing in Journal of Brand Management are Jean‐Noël Kapferer, Keith Dinnie, Kevin Lane Keller, Chris Macrae, Lester W. Johnson, Drew Gertner, Philip Kotler, Tim Ambler, John M.T. Balmer and Franck Vigneron.
In The Last Decade
Fields of papers published in Journal of Brand Management
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers published in Journal of Brand Management. Nodes represent fields, and links connect fields that are likely to share authors.
Countries where authors publish in Journal of Brand Management
Since SpecializationTotal citations of papers
This map shows the geographic distribution of research published in Journal of Brand Management. It shows the number of citations received by papers published by authors working in each country. You can also color the map by specialization and compare the number of papers published in Journal of Brand Management with the expected number of papers based on a country's size and research output (numbers larger than one mean the country's share of papers is larger than expected).
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