Byron Sharp
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
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- Wine Industry and Tourism
Papers in
- Marketing 66
- Consumer Market Behavior and Pricing 45
- Consumer Behavior in Brand Consumption and Identification 40
- Consumer Retail Behavior Studies 12
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- Digital Marketing and Social Media 13
- Co-authors
- Anne Sharp (3 shared papers)Emma K. Macdonald (2 shared papers)Jenni Romaniuk (13 shared papers)Malcolm Wright (7 shared papers)John Dawes (16 shared papers)Erica Riebe (6 shared papers)John Dawes (2 shared papers)Karen Nelson-Field (4 shared papers)
- Journals
- Journal of Advertising Research (11 papers)Australasian Marketing Journal (AMJ) (8 papers)Journal of Marketing Management (6 papers)International Journal of Market Research (5 papers)Journal of Business Research (3 papers)
- Partner nations
- AustraliaUnited KingdomNew Zealand
In The Last Decade
Byron Sharp
79 papers receiving 2.6k citations
Byron Sharp's Hit Papers
Peers
Comparison fields: 5 of 105
- Marketing 2.2k
- Tourism, Leisure and Hospitality Management 183
- Organizational Behavior and Human Resource Management 994
- Information Systems and Management 275
- Sociology and Political Science 1.1k
Countries citing papers authored by Byron Sharp
This map shows the geographic impact of Byron Sharp's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Byron Sharp with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Byron Sharp more than expected).
Fields of papers citing papers by Byron Sharp
This network shows the impact of papers produced by Byron Sharp. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Byron Sharp. The network helps show where Byron Sharp may publish in the future.
Co-authors
The 25 scholars most cited alongside Byron Sharp, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 81 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Loyalty programs and their impact on repeat-purchase loyalty patterns Hit paper breakdown → | 1997 | 575 |
| 2 | 2000 | 453 | |
| 3 | 2004 | 150 | |
| 4 | 2002 | 123 | |
| 5 | 2001 | 101 | |
| 6 | 2012 | 97 | |
| 7 | 2003 | 97 | |
| 8 | Management Perceptions of the Importance of Brand Awareness as an Indication of Advertising Effectiveness | 2003 | 90 |
| 9 | 2007 | 78 | |
| 10 | 2002 | 69 | |
| 11 | 1996 | 69 | |
| 12 | 2012 | 67 | |
| 13 | 1991 | 47 | |
| 14 | 2009 | 44 | |
| 15 | 2004 | 43 | |
| 16 | 2003 | 40 | |
| 17 | 2015 | 40 | |
| 18 | 2013 | 38 | |
| 19 | 1995 | 38 | |
| 20 | 1993 | 36 |
About Byron Sharp
Byron Sharp is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Strategy and Management and Management Science and Operations Research, having authored 81 papers that have together received 3.0k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (45 papers), Consumer Behavior in Brand Consumption and Identification (40 papers), Customer Service Quality and Loyalty (15 papers), Digital Marketing and Social Media (13 papers), Innovation Diffusion and Forecasting (12 papers), Consumer Retail Behavior Studies (12 papers), Wine Industry and Tourism (9 papers) and Digital Platforms and Economics (7 papers). The work is most often cited by research in Marketing (2.2k citations), Tourism, Leisure and Hospitality Management (183 citations), Organizational Behavior and Human Resource Management (994 citations), Information Systems and Management (275 citations) and Sociology and Political Science (1.1k citations). Byron Sharp has collaborated with scholars based in Australia, United Kingdom and New Zealand. Frequent co-authors include Anne Sharp, Emma K. Macdonald, Jenni Romaniuk, Malcolm Wright, John Dawes, Erica Riebe, John Dawes, Karen Nelson-Field, G. J. Goodhardt and Rachel Kennedy. Their work appears in journals such as Journal of Advertising Research, Australasian Marketing Journal (AMJ), Journal of Marketing Management, International Journal of Market Research and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.