Henry Assael
About
Henry Assael is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management.
According to data from OpenAlex, Henry Assael has authored 36 papers receiving a total of 845 indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 12 papers in Sociology and Political Science and 6 papers in Information Systems and Management. Recurrent topics in Henry Assael’s work include Consumer Market Behavior and Pricing (10 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Digital Marketing and Social Media (9 papers). Henry Assael is often cited by papers focused on Consumer Market Behavior and Pricing (10 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Digital Marketing and Social Media (9 papers). Henry Assael collaborates with scholars based in United States, China and Hong Kong. Henry Assael's co-authors include Michael A. Kamins, Sha Yang, Vishal Narayan, Russell S. Winer, Xiaohong Chen, Mantian Hu, Sam K. Hui, Tom Meyvis, John L. Graham and Seoil Chaiy and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.
In The Last Decade
Co-authorship network of co-authors of Henry Assael i
Fields of papers citing papers by Henry Assael
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Henry Assael. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Henry Assael may publish in the future.
Countries citing papers authored by Henry Assael
Since SpecializationCitations
This map shows the geographic impact of Henry Assael's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Henry Assael with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Henry Assael more than expected).
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