Herbert Jack Rotfeld
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Applied Psychology top 5%
- Behavioral Health and Interventions
Papers in
- Marketing 27
- Consumer Behavior in Brand Consumption and Identification 18
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- Psychology of Social Influence 6
- Co-authors
- Michael S. LaTour (1 shared paper)Joseph Turow (1 shared paper)Leonard N. Reid (7 shared papers)Patrick Parsons (5 shared papers)Avery M. Abernethy (4 shared papers)Charles R. Taylor (1 shared paper)Gary B. Wilcox (1 shared paper)Roger D. Wimmer (1 shared paper)
- Journals
- Journal of Consumer Marketing (26 papers)Journal of Consumer Affairs (24 papers)Journal of Advertising (10 papers)Journal of Public Policy & Marketing (5 papers)Journal of Current Issues & Research in Advertising (2 papers)
- Partner nations
- United StatesGermanyAustralia
In The Last Decade
Herbert Jack Rotfeld
80 papers receiving 955 citations
Peers
Comparison fields: 5 of 92
- Marketing 539
- Applied Psychology 147
- Communication 142
- Gender Studies 143
- Tourism, Leisure and Hospitality Management 19
Countries citing papers authored by Herbert Jack Rotfeld
This map shows the geographic impact of Herbert Jack Rotfeld's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Herbert Jack Rotfeld with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Herbert Jack Rotfeld more than expected).
Fields of papers citing papers by Herbert Jack Rotfeld
This network shows the impact of papers produced by Herbert Jack Rotfeld. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Herbert Jack Rotfeld. The network helps show where Herbert Jack Rotfeld may publish in the future.
Co-authors
The 17 scholars most cited alongside Herbert Jack Rotfeld, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 87 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1997 | 178 | |
| 2 | 1999 | 165 | |
| 3 | 2006 | 49 | |
| 4 | 1980 | 45 | |
| 5 | 1976 | 40 | |
| 6 | 2008 | 39 | |
| 7 | 1988 | 36 | |
| 8 | 1976 | 32 | |
| 9 | 1992 | 31 | |
| 10 | 1982 | 29 | |
| 11 | 2009 | 28 | |
| 12 | 2009 | 26 | |
| 13 | 1989 | 24 | |
| 14 | 1982 | 23 | |
| 15 | 1990 | 22 | |
| 16 | 1990 | 21 | |
| 17 | Misplaced marketing commentary: social marketing and myths of appeals to fear | 1999 | 20 |
| 18 | 2010 | 19 | |
| 19 | 2000 | 17 | |
| 20 | 2008 | 17 |
About Herbert Jack Rotfeld
Herbert Jack Rotfeld is a scholar working on Marketing, Sociology and Political Science, Economics and Econometrics, Information Systems and Management and Pharmacology, having authored 87 papers that have together received 1.2k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (18 papers), Pharmaceutical industry and healthcare (8 papers), Media Studies and Communication (7 papers), Management and Marketing Education (6 papers), Business Law and Ethics (6 papers), Psychology of Social Influence (6 papers), Media, Gender, and Advertising (6 papers) and Ethics in Business and Education (6 papers). The work is most often cited by research in Marketing (539 citations), Applied Psychology (147 citations), Communication (142 citations), Gender Studies (143 citations) and Tourism, Leisure and Hospitality Management (19 citations). Herbert Jack Rotfeld has collaborated with scholars based in United States, Germany and Australia. Frequent co-authors include Michael S. LaTour, Joseph Turow, Leonard N. Reid, Patrick Parsons, Avery M. Abernethy, Charles R. Taylor, Gary B. Wilcox, Roger D. Wimmer, Marla Royne Stafford and John V. Pavlik. Their work appears in journals such as Journal of Consumer Marketing, Journal of Consumer Affairs, Journal of Advertising, Journal of Public Policy & Marketing and Journal of Current Issues & Research in Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.