Fred Beard
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
Papers in
- Marketing 31
- Consumer Behavior in Brand Consumption and Identification 17
- Marketing and Advertising Strategies 10
- American History and Culture 6
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- Management and Marketing Education 12
- Co-authors
- Doyle Yoon (1 shared paper)Joseph B. Walther (1 shared paper)Aimei Yang (1 shared paper)Kathleen Mortimer (1 shared paper)Louisa Ha (1 shared paper)Edward Timke (2 shared papers)Catherine A. Coleman (1 shared paper)
- Journals
- Journal of Advertising Research (8 papers)Journal of Marketing Communications (3 papers)Journal of Macromarketing (3 papers)Internet Research (1 paper)Journal of Interactive Advertising (1 paper)
- Partner nations
- United StatesUnited Kingdom
In The Last Decade
Fred Beard
45 papers receiving 572 citations
Peers
Comparison fields: 5 of 75
- Marketing 325
- Tourism, Leisure and Hospitality Management 24
- Gender Studies 97
- Communication 70
- Management of Technology and Innovation 64
Countries citing papers authored by Fred Beard
This map shows the geographic impact of Fred Beard's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Fred Beard with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Fred Beard more than expected).
Fields of papers citing papers by Fred Beard
This network shows the impact of papers produced by Fred Beard. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Fred Beard. The network helps show where Fred Beard may publish in the future.
Co-authors
The 7 scholars most cited alongside Fred Beard, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 48 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1998 | 62 | |
| 2 | 2005 | 60 | |
| 3 | 2007 | 55 | |
| 4 | 2003 | 51 | |
| 5 | 1996 | 43 | |
| 6 | 2010 | 32 | |
| 7 | 2004 | 26 | |
| 8 | 2016 | 24 | |
| 9 | 1999 | 20 | |
| 10 | 1996 | 18 | |
| 11 | Turn-taking and the local management of conversation in a highly simultaneous computer-mediated communication system | 2010 | 16 |
| 12 | 2008 | 16 | |
| 13 | 1997 | 15 | |
| 14 | 2013 | 14 | |
| 15 | 2002 | 14 | |
| 16 | 2015 | 14 | |
| 17 | 2013 | 12 | |
| 18 | 2021 | 12 | |
| 19 | 2018 | 11 | |
| 20 | 2011 | 10 |
About Fred Beard
Fred Beard is a scholar working on Marketing, Management of Technology and Innovation, Visual Arts and Performing Arts, Sociology and Political Science and Gender Studies, having authored 48 papers that have together received 651 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (17 papers), Management and Marketing Education (12 papers), Art History and Market Analysis (11 papers), Marketing and Advertising Strategies (10 papers), Digital Marketing and Social Media (7 papers), Media, Gender, and Advertising (7 papers), American History and Culture (6 papers) and Fashion and Cultural Textiles (5 papers). The work is most often cited by research in Marketing (325 citations), Tourism, Leisure and Hospitality Management (24 citations), Gender Studies (97 citations), Communication (70 citations) and Management of Technology and Innovation (64 citations). Fred Beard has collaborated with scholars based in United States and United Kingdom. Frequent co-authors include Doyle Yoon, Joseph B. Walther, Aimei Yang, Kathleen Mortimer, Louisa Ha, Edward Timke and Catherine A. Coleman. Their work appears in journals such as Journal of Advertising Research, Journal of Marketing Communications, Journal of Macromarketing, Internet Research and Journal of Interactive Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.