Journal of Public Policy & Marketing

48.7k citations
1.1k papers · · active since 2016

Impact in

Papers in

Journal of Public Policy & Marketing

1.0k papers receiving 43.1k citations

Peers

Journal of Public Policy & Marketing
Comparison fields: 5 of 194
  • Marketing 21.9k
  • Business and International Management 2.1k
  • Applied Psychology 3.4k
  • Information Systems and Management 4.7k
  • Organizational Behavior and Human Resource Management 5.6k
Replace Journal of Consumer Behaviour with:
Journal of Consumer Behaviour United States
Journal of Consumer Affairs United States
The Journal of Marketing Theory and Practice United States
Marketing Letters United States
Organizational Research Methods United States
International Journal of Research in Marketing United States
Journal of Macromarketing United States
Journal of Consumer Psychology United States
Organizational Dynamics United States
Journal of Consumer Policy United States
Journal of Public Policy & Marketing relative to Journal of Consumer Behaviour United States Journal of Consumer Behaviour's profile →
Citations per field
00.5×2×2.9×
Journal of Consumer Behaviour · 1×
Citations per year

Countries where authors publish in Journal of Public Policy & Marketing

Since Specialization
Citations

This map shows the geographic impact of research published in Journal of Public Policy & Marketing. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers published in Journal of Public Policy & Marketing with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Journal of Public Policy & Marketing more than expected).

Fields of papers published in Journal of Public Policy & Marketing

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers published in Journal of Public Policy & Marketing. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers published in Journal of Public Policy & Marketing.

About Journal of Public Policy & Marketing

The 1.1k papers published in Journal of Public Policy & Marketing in the last decades have received a total of 48.7k indexed citations . Papers published in Journal of Public Policy & Marketing usually cover Marketing (462 papers), Business and International Management (38 papers), Medical Terminology (4 papers), General Decision Sciences (28 papers) and Applied Psychology (66 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (243 papers), Consumer Market Behavior and Pricing (127 papers), Merger and Competition Analysis (71 papers), Environmental Sustainability in Business (70 papers), Consumer Attitudes and Food Labeling (69 papers), Behavioral Health and Interventions (65 papers), Customer Service Quality and Loyalty (55 papers) and Pharmaceutical industry and healthcare (49 papers). The most active scholars publishing in Journal of Public Policy & Marketing are Alan R. Andreasen, George R. Milne, Scot Burton, Wendy Wood, William L. Wilkie, Bas Verplanken, Ronald Paul Hill, Ross D. Petty, J. Craig Andrews and Mariea Grubbs Hoy.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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