Journal of Macromarketing
About
The 1.1k papers published in Journal of Macromarketing in the last decades have received a total of 25.8k indexed citations.
Papers published in Journal of Macromarketing usually cover Marketing (491 papers), Sociology and Political Science (262 papers) and Organizational Behavior and Human Resource Management (188 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (271 papers), Service and Product Innovation (119 papers) and Innovation and Socioeconomic Development (114 papers). The most active scholars publishing in Journal of Macromarketing are Shelby D. Hunt, Scott J. Vitell, Roger Layton, Morris B. Holbrook, Gene R. Laczniak, Mark Peterson, William E. Kilbourne, John H. Antil, M. Joseph Sirgy and Andrea Prothero.
In The Last Decade
Fields of papers published in Journal of Macromarketing
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers published in Journal of Macromarketing. Nodes represent fields, and links connect fields that are likely to share authors.
Countries where authors publish in Journal of Macromarketing
Since SpecializationTotal citations of papers
This map shows the geographic distribution of research published in Journal of Macromarketing. It shows the number of citations received by papers published by authors working in each country. You can also color the map by specialization and compare the number of papers published in Journal of Macromarketing with the expected number of papers based on a country's size and research output (numbers larger than one mean the country's share of papers is larger than expected).
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