Journal of Macromarketing
About
The 1.1k papers published in Journal of Macromarketing in the last decades have received a total of 24.8k indexed citations.
Papers published in Journal of Macromarketing usually cover Marketing (477 papers), Sociology and Political Science (252 papers) and Organizational Behavior and Human Resource Management (185 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (266 papers), Service and Product Innovation (113 papers) and Innovation and Socioeconomic Development (109 papers). The most active scholars publishing in Journal of Macromarketing are Clifford J. Shultz, Roger Layton, Gene R. Laczniak, Morris B. Holbrook and Mark Peterson.
In The Last Decade
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