The Journal of Marketing Theory and Practice

921 papers and 40.7k indexed citations i.

About

The 921 papers published in The Journal of Marketing Theory and Practice in the last decades have received a total of 40.7k indexed citations. Papers published in The Journal of Marketing Theory and Practice usually cover Marketing (548 papers), Organizational Behavior and Human Resource Management (385 papers) and Sociology and Political Science (343 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (387 papers), Customer Service Quality and Loyalty (342 papers) and Digital Marketing and Social Media (244 papers). The most active scholars publishing in The Journal of Marketing Theory and Practice are Ronald E. Goldsmith, James A. Roberts, Sharon E. Beatty, Barry J. Babin and Jacqueline K. Eastman.

In The Last Decade

Fields of papers published in The Journal of Marketing Theory and Practice

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

Countries where authors publish in The Journal of Marketing Theory and Practice

Since Specialization
Total citations of papers
Rankless by CCL
2025