The Journal of Marketing Theory and Practice
About
The 921 papers published in The Journal of Marketing Theory and Practice in the last decades have received a total of 40.7k indexed citations.
Papers published in The Journal of Marketing Theory and Practice usually cover Marketing (548 papers), Organizational Behavior and Human Resource Management (385 papers) and Sociology and Political Science (343 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (387 papers), Customer Service Quality and Loyalty (342 papers) and Digital Marketing and Social Media (244 papers). The most active scholars publishing in The Journal of Marketing Theory and Practice are Ronald E. Goldsmith, James A. Roberts, Sharon E. Beatty, Barry J. Babin and Jacqueline K. Eastman.
In The Last Decade
Fields of papers published in The Journal of Marketing Theory and Practice
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
Countries where authors publish in The Journal of Marketing Theory and Practice
Since SpecializationTotal citations of papers
Explore journals with similar magnitude of impact
Breakdown of academic impact, for papers in Seminars in Fetal and Neonatal Medicine Breakdown of academic impact, for papers in Communication Monographs Breakdown of academic impact, for papers in Current Environmental Health Reports Breakdown of academic impact, for papers in Sociology of Education Breakdown of academic impact, for papers in Human Resource Development Review Breakdown of academic impact, for papers in SPE Reservoir Engineering Breakdown of academic impact, for papers in Phytochemistry Reviews Breakdown of academic impact, for papers in Autonomous Robots