The Journal of Marketing Theory and Practice

935 papers and 42.4k indexed citations i.

About

The 935 papers published in The Journal of Marketing Theory and Practice in the last decades have received a total of 42.4k indexed citations. Papers published in The Journal of Marketing Theory and Practice usually cover Marketing (560 papers), Organizational Behavior and Human Resource Management (389 papers) and Sociology and Political Science (351 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (396 papers), Customer Service Quality and Loyalty (346 papers) and Digital Marketing and Social Media (250 papers). The most active scholars publishing in The Journal of Marketing Theory and Practice are Marko Sarstedt, Christian M. Ringle, Joe F. Hair, Jana Bowden, Ronald E. Goldsmith, Sharon E. Beatty, Shiri D. Vivek, Robert M. Morgan, Robert L. Underwood and James A. Roberts.

In The Last Decade

Fields of papers published in The Journal of Marketing Theory and Practice

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers published in The Journal of Marketing Theory and Practice. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers published in The Journal of Marketing Theory and Practice.

Countries where authors publish in The Journal of Marketing Theory and Practice

Since Specialization
Citations

This map shows the geographic impact of research published in The Journal of Marketing Theory and Practice. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers published in The Journal of Marketing Theory and Practice with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites The Journal of Marketing Theory and Practice more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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