The Journal of Marketing Theory and Practice

935 papers and 42.4k indexed citations i.

About

The 935 papers published in The Journal of Marketing Theory and Practice in the last decades have received a total of 42.4k indexed citations. Papers published in The Journal of Marketing Theory and Practice usually cover Marketing (560 papers), Organizational Behavior and Human Resource Management (389 papers) and Sociology and Political Science (351 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (396 papers), Customer Service Quality and Loyalty (346 papers) and Digital Marketing and Social Media (250 papers). The most active scholars publishing in The Journal of Marketing Theory and Practice are Marko Sarstedt, Christian M. Ringle, Joe F. Hair, Jana Bowden, Ronald E. Goldsmith, Sharon E. Beatty, Shiri D. Vivek, Robert M. Morgan, Robert L. Underwood and James A. Roberts.

In The Last Decade

Fields of papers published in The Journal of Marketing Theory and Practice

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers published in The Journal of Marketing Theory and Practice. Nodes represent fields, and links connect fields that are likely to share authors.

Countries where authors publish in The Journal of Marketing Theory and Practice

Since Specialization
Total citations of papers

This map shows the geographic distribution of research published in The Journal of Marketing Theory and Practice. It shows the number of citations received by papers published by authors working in each country. You can also color the map by specialization and compare the number of papers published in The Journal of Marketing Theory and Practice with the expected number of papers based on a country's size and research output (numbers larger than one mean the country's share of papers is larger than expected).

Rankless by CCL
2025