The Journal of Marketing Theory and Practice
About
The 916 papers published in The Journal of Marketing Theory and Practice in the last decades have received a total of 40.0k indexed citations.
Papers published in The Journal of Marketing Theory and Practice usually cover Marketing (547 papers), Organizational Behavior and Human Resource Management (383 papers) and Sociology and Political Science (342 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (386 papers), Customer Service Quality and Loyalty (341 papers) and Digital Marketing and Social Media (243 papers). The most active scholars publishing in The Journal of Marketing Theory and Practice are Ronald E. Goldsmith, James A. Roberts, Sharon E. Beatty, Naveen Donthu and Jacqueline K. Eastman.
In The Last Decade
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