Marko Sarstedt
Impact in
- Marketing top 0.01%
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Information Systems and Management top 0.01%
- Technology Adoption and User Behaviour
Papers in
-
- Customer Service Quality and Loyalty 89
- Marketing 79
- Consumer Behavior in Brand Consumption and Identification 46
- Consumer Market Behavior and Pricing 17
- Co-authors
- Christian M. Ringle (126 shared papers)Joseph Hair Jr. (79 shared papers)Jörg Henseler (11 shared papers)G. Tomas M. Hult (24 shared papers)Jeffrey J. Risher (1 shared paper)Volker G. Kuppelwieser (4 shared papers)Jun‐Hwa Cheah (10 shared papers)Jeannette Alexandra Laverde Mena (1 shared paper)
- Journals
- Journal of Business Research (15 papers)The Journal of Marketing Theory and Practice (8 papers)European Journal of Marketing (7 papers)Journal of Marketing Analytics (7 papers)Journal of the Association for Information Systems (6 papers)
- Partner nations
- GermanyAustraliaUnited States
In The Last Decade
Marko Sarstedt
300 papers receiving 156.0k citations
Marko Sarstedt's Hit Papers
Peers
Comparison fields: 5 of 226
- Marketing 40.8k
- Information Systems and Management 30.8k
- Organizational Behavior and Human Resource Management 33.0k
- Business and International Management 6.1k
- Strategy and Management 30.6k
Countries citing papers authored by Marko Sarstedt
This map shows the geographic impact of Marko Sarstedt's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marko Sarstedt with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marko Sarstedt more than expected).
Fields of papers citing papers by Marko Sarstedt
This network shows the impact of papers produced by Marko Sarstedt. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marko Sarstedt. The network helps show where Marko Sarstedt may publish in the future.
Co-authors
The 25 scholars most cited alongside Marko Sarstedt, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 320 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | A new criterion for assessing discriminant validity in variance-based structural equation modeling Hit paper breakdown → | 2014 | 26012 |
| 2 | When to use and how to report the results of PLS-SEM Hit paper breakdown → | 2018 | 17917 |
| 3 | PLS-SEM: Indeed a Silver Bullet Hit paper breakdown → | 2011 | 16839 |
| 4 | A primer on partial least squares structural equation modeling (PLS-SEM) Hit paper breakdown → | 2014 | 10317 |
| 5 | Partial least squares structural equation modeling (PLS-SEM) Hit paper breakdown → | 2014 | 8675 |
| 6 | An assessment of the use of partial least squares structural equation modeling in marketing research Hit paper breakdown → | 2011 | 6404 |
| 7 | Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R Hit paper breakdown → | 2021 | 5352 |
| 8 | Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance Hit paper breakdown → | 2013 | 4079 |
| 9 | PLS-SEM or CB-SEM: updated guidelines on which method to use Hit paper breakdown → | 2017 | 2978 |
| 10 | Predictive model assessment in PLS-SEM: guidelines for using PLSpredict Hit paper breakdown → | 2019 | 2879 |
| 11 | Common Beliefs and Reality About PLS Hit paper breakdown → | 2014 | 2723 |
| 12 | How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM Hit paper breakdown → | 2019 | 2242 |
| 13 | Testing measurement invariance of composites using partial least squares Hit paper breakdown → | 2016 | 2234 |
| 14 | Partial Least Squares Structural Equation Modeling Hit paper breakdown → | 2017 | 2173 |
| 15 | Advanced Issues in Partial Least Squares Structural Equation Modeling Hit paper breakdown → | 2017 | 2083 |
| 16 | Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods Hit paper breakdown → | 2017 | 2028 |
| 17 | The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications Hit paper breakdown → | 2012 | 1833 |
| 18 | Editor’s Comments Hit paper breakdown → | 2012 | 1813 |
| 19 | Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers Hit paper breakdown → | 2014 | 1668 |
| 20 | Estimation issues with PLS and CBSEM: Where the bias lies! Hit paper breakdown → | 2016 | 1455 |
About Marko Sarstedt
Marko Sarstedt is a scholar working on Organizational Behavior and Human Resource Management, Marketing, Information Systems and Management, Management Science and Operations Research and Strategy and Management, having authored 320 papers that have together received 161.7k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (89 papers), Consumer Behavior in Brand Consumption and Identification (46 papers), Technology Adoption and User Behaviour (42 papers), Digital Marketing and Social Media (25 papers), Sensory Analysis and Statistical Methods (22 papers), Consumer Market Behavior and Pricing (17 papers), Advanced Text Analysis Techniques (17 papers) and Wine Industry and Tourism (16 papers). The work is most often cited by research in Marketing (40.8k citations), Information Systems and Management (30.8k citations), Organizational Behavior and Human Resource Management (33.0k citations), Business and International Management (6.1k citations) and Strategy and Management (30.6k citations). Marko Sarstedt has collaborated with scholars based in Germany, Australia and United States. Frequent co-authors include Christian M. Ringle, Joseph Hair Jr., Jörg Henseler, G. Tomas M. Hult, Jeffrey J. Risher, Volker G. Kuppelwieser, Jun‐Hwa Cheah, Jeannette Alexandra Laverde Mena, Lucy M. Matthews and Siegfried Paul Gudergan. Their work appears in journals such as Journal of Business Research, The Journal of Marketing Theory and Practice, European Journal of Marketing, Journal of Marketing Analytics and Journal of the Association for Information Systems.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.