Robert H. Ducoffe
About
Robert H. Ducoffe has authored 14 papers that have received a total of 1.3k indexed citations.
This includes 5 papers in Sociology and Political Science, 5 papers in Marketing and 3 papers in Accounting. The topics of these papers are Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Management and Marketing Education (3 papers). Robert H. Ducoffe is often cited by papers focused on Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Management and Marketing Education (3 papers) and collaborates with scholars based in United States. Robert H. Ducoffe's co-authors include J. David Lichtenthal, Richard E. Plank, Sandra Smith, Dennis Sandler and Charles A. McMellon and has published in prestigious journals such as Journal of Advertising Research, Journal of Public Policy & Marketing and International Journal of Advertising.
In The Last Decade
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