International Journal of Sports Marketing and Sponsorship
About
The 712 papers published in International Journal of Sports Marketing and Sponsorship in the last decades have received a total of 8.2k indexed citations.
Papers published in International Journal of Sports Marketing and Sponsorship usually cover Sociology and Political Science (483 papers), Gender Studies (399 papers) and Marketing (313 papers) specifically the topics of Sports, Gender, and Society (357 papers), Sport and Mega-Event Impacts (302 papers) and Consumer Behavior in Brand Consumption and Identification (294 papers). The most active scholars publishing in International Journal of Sports Marketing and Sponsorship are James J. Zhang, Yong Jae Ko, Yukyoum Kim, Kevin K. Byon and Daniel C. Funk.
In The Last Decade
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