Hyojin Lee

About

Hyojin Lee is a scholar working on Social Psychology, Marketing and Applied Psychology. According to data from OpenAlex, Hyojin Lee has authored 12 papers receiving a total of 555 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Social Psychology, 5 papers in Marketing and 3 papers in Applied Psychology. Recurrent topics in Hyojin Lee’s work include Consumer Behavior in Brand Consumption and Identification (3 papers), Cultural Differences and Values (3 papers) and Behavioral Health and Interventions (3 papers). Hyojin Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Cultural Differences and Values (3 papers) and Behavioral Health and Interventions (3 papers). Hyojin Lee collaborates with scholars based in United States, South Korea and Canada. Hyojin Lee's co-authors include Xiaoyan Deng, H. Rao Unnava, Taeshik Gong, Youjae Yi, Kentaro Fujita, Barbara E. Kahn, Paul E. Stillman, William A. Cunningham, Juho Lee and Byungju Lee and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Co-authorship network of co-authors of Hyojin Lee i

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Fields of papers citing papers by Hyojin Lee

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hyojin Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hyojin Lee. The network helps show where Hyojin Lee may publish in the future.

Countries citing papers authored by Hyojin Lee

Since Specialization

Citations

This map shows the geographic impact of Hyojin Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hyojin Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hyojin Lee more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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