Eunju Ko
Impact in
- Marketing top 0.05%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- Information Systems and Management top 0.1%
- Technology Adoption and User Behaviour
Papers in
- Marketing 153
- Consumer Behavior in Brand Consumption and Identification 103
- Consumer Perception and Purchasing Behavior 54
- Consumer Retail Behavior Studies 48
- Environmental Sustainability in Business 28
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- Digital Marketing and Social Media 71
- Co-authors
- Angella J. Kim (2 shared papers)Sang Jin Kim (7 shared papers)Charles R. Taylor (9 shared papers)John P. Costello (2 shared papers)Kyung Hoon Kim (15 shared papers)Hyun Min Kong (3 shared papers)Heeju Chae (16 shared papers)Carol M. Megehee (4 shared papers)
- Journals
- Journal of Business Research (32 papers)Journal of Global Fashion Marketing (16 papers)International Journal of Advertising (11 papers)Asia Pacific Journal of Marketing and Logistics (8 papers)International Marketing Review (3 papers)
- Partner nations
- South KoreaUnited StatesNew Zealand
In The Last Decade
Eunju Ko
169 papers receiving 7.4k citations
Eunju Ko's Hit Papers
Peers
Comparison fields: 5 of 115
- Marketing 5.3k
- Information Systems and Management 1.6k
- Organizational Behavior and Human Resource Management 1.4k
- Sociology and Political Science 4.5k
- Museology 275
Countries citing papers authored by Eunju Ko
This map shows the geographic impact of Eunju Ko's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eunju Ko with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eunju Ko more than expected).
Fields of papers citing papers by Eunju Ko
This network shows the impact of papers produced by Eunju Ko. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eunju Ko. The network helps show where Eunju Ko may publish in the future.
Co-authors
The 25 scholars most cited alongside Eunju Ko, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 183 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand Hit paper breakdown → | 2011 | 1548 |
| 2 | Chatbot e-service and customer satisfaction regarding luxury brands Hit paper breakdown → | 2018 | 637 |
| 3 | Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention Hit paper breakdown → | 2010 | 471 |
| 4 | What is a luxury brand? A new definition and review of the literature Hit paper breakdown → | 2017 | 411 |
| 5 | 2009 | 261 | |
| 6 | 2012 | 199 | |
| 7 | 2020 | 169 | |
| 8 | 2015 | 152 | |
| 9 | 2007 | 149 | |
| 10 | 2016 | 149 | |
| 11 | 2021 | 122 | |
| 12 | 2011 | 117 | |
| 13 | 2015 | 112 | |
| 14 | 2011 | 108 | |
| 15 | 2020 | 107 | |
| 16 | 2016 | 102 | |
| 17 | 2016 | 100 | |
| 18 | 2004 | 85 | |
| 19 | 2019 | 83 | |
| 20 | 2016 | 82 |
About Eunju Ko
Eunju Ko is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Cultural Studies and Information Systems and Management, having authored 183 papers that have together received 7.9k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (103 papers), Digital Marketing and Social Media (71 papers), Consumer Perception and Purchasing Behavior (54 papers), Consumer Retail Behavior Studies (48 papers), Customer Service Quality and Loyalty (47 papers), Environmental Sustainability in Business (28 papers), Diverse Topics in Contemporary Research (22 papers) and Technology Adoption and User Behaviour (21 papers). The work is most often cited by research in Marketing (5.3k citations), Information Systems and Management (1.6k citations), Organizational Behavior and Human Resource Management (1.4k citations), Sociology and Political Science (4.5k citations) and Museology (275 citations). Eunju Ko has collaborated with scholars based in South Korea, United States and New Zealand. Frequent co-authors include Angella J. Kim, Sang Jin Kim, Charles R. Taylor, John P. Costello, Kyung Hoon Kim, Hyun Min Kong, Heeju Chae, Carol M. Megehee, Eun Young Kim and Jinghe Han. Their work appears in journals such as Journal of Business Research, Journal of Global Fashion Marketing, International Journal of Advertising, Asia Pacific Journal of Marketing and Logistics and International Marketing Review.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.