Yoon Hi Sung

23 papers and 303 indexed citations i.

About

Yoon Hi Sung is a scholar working on Sociology and Political Science, Marketing and Social Psychology. According to data from OpenAlex, Yoon Hi Sung has authored 23 papers receiving a total of 303 indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Sociology and Political Science, 10 papers in Marketing and 6 papers in Social Psychology. Recurrent topics in Yoon Hi Sung’s work include Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Cultural Differences and Values (6 papers). Yoon Hi Sung is often cited by papers focused on Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Cultural Differences and Values (6 papers). Yoon Hi Sung collaborates with scholars based in United States and South Korea. Yoon Hi Sung's co-authors include Wei‐Na Lee, So Young Lee, Dongwon Choi, Xiaochen Angela Zhang, Yongjun Sung, Dongwon Choi, Chan Yun Yoo, Lucy Atkinson, Jiwon Kim and Nam‐Hyun Um and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Computers in Human Behavior.

In The Last Decade

Co-authorship network of co-authors of Yoon Hi Sung i

Fields of papers citing papers by Yoon Hi Sung

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yoon Hi Sung. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yoon Hi Sung. The network helps show where Yoon Hi Sung may publish in the future.

Countries citing papers authored by Yoon Hi Sung

Since Specialization
Citations

This map shows the geographic impact of Yoon Hi Sung's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yoon Hi Sung with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yoon Hi Sung more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025