W. Wayne Talarzyk
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- General Decision Sciences top 10%
- Decision-Making and Behavioral Economics
Papers in
- Marketing 13
- Consumer Behavior in Brand Consumption and Identification 5
- Consumer Retail Behavior Studies 4
- Consumer Market Behavior and Pricing 3
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- Customer Service Quality and Loyalty 3
- Co-authors
- Frank M. Bass (2 shared papers)Robert E. Widing (6 shared papers)Jagdish N. Sheth (3 shared papers)Roger D. Blackwell (6 shared papers)Douglass K. Hawes (3 shared papers)Marjorie Wall (2 shared papers)James F. Engel (3 shared papers)Heiko Falk (1 shared paper)
- Journals
- Journal of Marketing Research (7 papers)Journal of Marketing (2 papers)International Journal of Retail & Distribution Management (1 paper)Journal of Business Research (1 paper)Journal of Consumer Affairs (1 paper)
- Partner nations
- United StatesAustraliaCanada
In The Last Decade
W. Wayne Talarzyk
28 papers receiving 435 citations
Peers
Comparison fields: 5 of 68
- Marketing 330
- General Decision Sciences 39
- Tourism, Leisure and Hospitality Management 32
- Organizational Behavior and Human Resource Management 141
- Information Systems and Management 93
Countries citing papers authored by W. Wayne Talarzyk
This map shows the geographic impact of W. Wayne Talarzyk's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by W. Wayne Talarzyk with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites W. Wayne Talarzyk more than expected).
Fields of papers citing papers by W. Wayne Talarzyk
This network shows the impact of papers produced by W. Wayne Talarzyk. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by W. Wayne Talarzyk. The network helps show where W. Wayne Talarzyk may publish in the future.
Co-authors
The 16 scholars most cited alongside W. Wayne Talarzyk, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 31 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1972 | 158 | |
| 2 | 1972 | 72 | |
| 3 | 1993 | 72 | |
| 4 | 1972 | 68 | |
| 5 | 1993 | 26 | |
| 6 | 1972 | 23 | |
| 7 | 1978 | 14 | |
| 8 | Consumer Satisfactions From Leisure Time Pursuits | 1975 | 11 |
| 9 | 1994 | 11 | |
| 10 | 1994 | 9 | |
| 11 | 1972 | 9 | |
| 12 | 1978 | 7 | |
| 13 | Contemporary cases in consumer behavior | 1977 | 6 |
| 14 | Shaping Public Opinion: Personal Sources of Information on a Major Political Issue | 1983 | 5 |
| 15 | 1972 | 5 | |
| 16 | Consumer Decisions to Reduce Or Stop Using Products and Services: Preliminary Results of a Nationwide Study | 1976 | 5 |
| 17 | 1989 | 5 | |
| 18 | Relative contribution of perceived instrumentality and value importance components in determining attitudes / BEBR No. 15 | 1971 | 4 |
| 19 | Electronic systems and the consumer | 1989 | 4 |
| 20 | An empirical study of an attitude model for the prediction of individual brand preference for consumer products | 1969 | 3 |
About W. Wayne Talarzyk
W. Wayne Talarzyk is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Information Systems and Management and Cultural Studies, having authored 31 papers that have together received 532 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Retail Behavior Studies (4 papers), Customer Service Quality and Loyalty (3 papers), Consumer Market Behavior and Pricing (3 papers), Diverse Topics in Contemporary Research (2 papers), Digital Marketing and Social Media (2 papers), Technology Adoption and User Behaviour (2 papers) and Color perception and design (1 paper). The work is most often cited by research in Marketing (330 citations), General Decision Sciences (39 citations), Tourism, Leisure and Hospitality Management (32 citations), Organizational Behavior and Human Resource Management (141 citations) and Information Systems and Management (93 citations). W. Wayne Talarzyk has collaborated with scholars based in United States, Australia and Canada. Frequent co-authors include Frank M. Bass, Robert E. Widing, Jagdish N. Sheth, Roger D. Blackwell, Douglass K. Hawes, Marjorie Wall, James F. Engel, Heiko Falk, Glenn S. Omura and Murray Young. Their work appears in journals such as Journal of Marketing Research, Journal of Marketing, International Journal of Retail & Distribution Management, Journal of Business Research and Journal of Consumer Affairs.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.