Homer E. Spence
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- Consumer Perception and Purchasing Behavior
-
- Technology Adoption and User Behaviour
Papers in
-
- Consumer Retail Behavior Studies 1
- Consumer Market Behavior and Pricing 1
-
- Psychology of Social Influence 1
- Co-authors
- Roger D. Blackwell (2 shared papers)James F. Engel (2 shared papers)Julian L. Simon (1 shared paper)Reza Moinpour (2 shared papers)
- Partner nations
- United States
In The Last Decade
Homer E. Spence
5 papers receiving 327 citations
Peers
Comparison fields: 5 of 65
- Marketing 273
- Information Systems and Management 100
- Organizational Behavior and Human Resource Management 106
- General Decision Sciences 11
- Tourism, Leisure and Hospitality Management 6
Countries citing papers authored by Homer E. Spence
This map shows the geographic impact of Homer E. Spence's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Homer E. Spence with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Homer E. Spence more than expected).
Fields of papers citing papers by Homer E. Spence
This network shows the impact of papers produced by Homer E. Spence. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Homer E. Spence. The network helps show where Homer E. Spence may publish in the future.
Co-authors
The 4 scholars most cited alongside Homer E. Spence, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
About Homer E. Spence
Homer E. Spence is a scholar working on Marketing, Sociology and Political Science, Information Systems and Management, Cognitive Neuroscience and Economics and Econometrics, having authored 5 papers that have together received 409 indexed citations. Recurring topics across this work include Consumer Retail Behavior Studies (1 paper), Psychology of Moral and Emotional Judgment (1 paper), Consumer Market Behavior and Pricing (1 paper), Merger and Competition Analysis (1 paper), Ethics in Business and Education (1 paper) and Psychology of Social Influence (1 paper). The work is most often cited by research in Marketing (273 citations), Information Systems and Management (100 citations), Organizational Behavior and Human Resource Management (106 citations), General Decision Sciences (11 citations) and Tourism, Leisure and Hospitality Management (6 citations). Homer E. Spence has collaborated with scholars based in United States. Frequent co-authors include Roger D. Blackwell, James F. Engel, Julian L. Simon and Reza Moinpour. Their work appears in journals such as Journal of Marketing and Journal of Marketing Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.