Eric J. Karson
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- General Decision Sciences top 5%
- Decision-Making and Behavioral Economics
Papers in
- Marketing 10
- Consumer Behavior in Brand Consumption and Identification 9
- Consumer Market Behavior and Pricing 4
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- Digital Marketing and Social Media 8
- Co-authors
- Pradeep K. Korgaonkar (7 shared papers)Scot Burton (1 shared paper)Donald R. Lichtenstein (1 shared paper)Robert J. Fisher (2 shared papers)Daulatram B. Lund (2 shared papers)David Cook (1 shared paper)Wenhong Luo (2 shared papers)Ishmael P. Akaah (1 shared paper)
- Journals
- Journal of Current Issues & Research in Advertising (2 papers)Journal of Advertising Research (2 papers)Journal of Consumer Marketing (1 paper)Journal of Interactive Marketing (1 paper)Journal of Consumer Research (1 paper)
- Partner nations
- United StatesCanadaLatvia
In The Last Decade
Eric J. Karson
15 papers receiving 407 citations
Peers
Comparison fields: 5 of 53
- Marketing 338
- General Decision Sciences 45
- Information Systems and Management 131
- Organizational Behavior and Human Resource Management 76
- Tourism, Leisure and Hospitality Management 11
Countries citing papers authored by Eric J. Karson
This map shows the geographic impact of Eric J. Karson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eric J. Karson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eric J. Karson more than expected).
Fields of papers citing papers by Eric J. Karson
This network shows the impact of papers produced by Eric J. Karson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eric J. Karson. The network helps show where Eric J. Karson may publish in the future.
Co-authors
The 13 scholars most cited alongside Eric J. Karson, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 1991 | 158 | |
| 2 | 2001 | 62 | |
| 3 | 2005 | 56 | |
| 4 | 2007 | 49 | |
| 5 | 2000 | 44 | |
| 6 | 2006 | 39 | |
| 7 | Direct marketing advertising: The assents, the dissents, | 1997 | 18 |
| 8 | 2011 | 11 | |
| 9 | 2001 | 6 | |
| 10 | 1997 | 6 | |
| 11 | 2015 | 4 | |
| 12 | 2010 | 4 | |
| 13 | 2001 | 2 | |
| 14 | 2005 | 2 | |
| 15 | 2008 | 2 |
About Eric J. Karson
Eric J. Karson is a scholar working on Marketing, Sociology and Political Science, Information Systems and Management, Strategy and Management and Communication, having authored 15 papers that have together received 463 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (8 papers), Technology Adoption and User Behaviour (6 papers), Consumer Market Behavior and Pricing (4 papers), Social Media and Politics (1 paper), Hermeneutics and Narrative Identity (1 paper), Customer Service Quality and Loyalty (1 paper) and Innovation Diffusion and Forecasting (1 paper). The work is most often cited by research in Marketing (338 citations), General Decision Sciences (45 citations), Information Systems and Management (131 citations), Organizational Behavior and Human Resource Management (76 citations) and Tourism, Leisure and Hospitality Management (11 citations). Eric J. Karson has collaborated with scholars based in United States, Canada and Latvia. Frequent co-authors include Pradeep K. Korgaonkar, Scot Burton, Donald R. Lichtenstein, Robert J. Fisher, Daulatram B. Lund, David Cook, Wenhong Luo, Ishmael P. Akaah, Maria Petrescu and Robert L. Nydick. Their work appears in journals such as Journal of Current Issues & Research in Advertising, Journal of Advertising Research, Journal of Consumer Marketing, Journal of Interactive Marketing and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.