Ronald E. Frank

64 papers and 1.7k indexed citations i.

Ronald E. Frank has authored 64 papers that have received a total of 1.7k indexed citations. This includes 24 papers in Marketing, 4 papers in Economics and Econometrics and 3 papers in Epidemiology. The topics of these papers are Consumer Market Behavior and Pricing (14 papers), Consumer Retail Behavior Studies (10 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Ronald E. Frank is often cited by papers focused on Consumer Market Behavior and Pricing (14 papers), Consumer Retail Behavior Studies (10 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers) and collaborates with scholars based in United States, Germany and Egypt. Ronald E. Frank's co-authors include William F. Massy, Paul E. Green, Harper W. Boyd, Jutta Mata and Susan P. Douglas and has published in prestigious journals such as Journal of the American Statistical Association, Journal of Marketing and Journal of Applied Psychology.