Ronald E. Frank
Impact in
- Marketing top 1%
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
-
- Wine Industry and Tourism
Papers in
- Marketing 27
- Consumer Market Behavior and Pricing 16
- Consumer Retail Behavior Studies 11
- Consumer Behavior in Brand Consumption and Identification 8
- Consumer Packaging Perceptions and Trends 4
- Co-authors
- William F. Massy (28 shared papers)Donald G. Morrison (4 shared papers)Paul E. Green (10 shared papers)Jutta Mata (3 shared papers)Gerd Gigerenzer (2 shared papers)Patrick J. Robinson (1 shared paper)Harper W. Boyd (6 shared papers)Thomas M. Lodahl (6 shared papers)
- Journals
- Journal of Marketing Research (36 papers)Journal of Marketing (5 papers)The Journal of Business (3 papers)Journal of the American Statistical Association (2 papers)Journal of Advertising Research (2 papers)
- Partner nations
- United StatesGermanySwitzerland
In The Last Decade
Ronald E. Frank
66 papers receiving 1.5k citations
Peers
Comparison fields: 5 of 163
- Marketing 644
- Tourism, Leisure and Hospitality Management 64
- Organizational Behavior and Human Resource Management 238
- General Decision Sciences 33
- Management Science and Operations Research 113
Countries citing papers authored by Ronald E. Frank
This map shows the geographic impact of Ronald E. Frank's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ronald E. Frank with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ronald E. Frank more than expected).
Fields of papers citing papers by Ronald E. Frank
This network shows the impact of papers produced by Ronald E. Frank. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ronald E. Frank. The network helps show where Ronald E. Frank may publish in the future.
Co-authors
The 25 scholars most cited alongside Ronald E. Frank, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 71 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1965 | 198 | |
| 2 | 2003 | 179 | |
| 3 | 2009 | 170 | |
| 4 | 1962 | 107 | |
| 5 | 1965 | 99 | |
| 6 | 1967 | 90 | |
| 7 | 1970 | 75 | |
| 8 | 1968 | 60 | |
| 9 | 1967 | 52 | |
| 10 | 1963 | 52 | |
| 11 | 1968 | 48 | |
| 12 | 1970 | 41 | |
| 13 | 2015 | 37 | |
| 14 | 1971 | 36 | |
| 15 | 1967 | 36 | |
| 16 | 1968 | 31 | |
| 17 | 1965 | 31 | |
| 18 | 2000 | 30 | |
| 19 | 2012 | 30 | |
| 20 | The Public′s Use of Television: Who Watches and Why | 1980 | 30 |
About Ronald E. Frank
Ronald E. Frank is a scholar working on Marketing, Economics and Econometrics, Strategy and Management, Epidemiology and Tourism, Leisure and Hospitality Management, having authored 71 papers that have together received 1.8k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (16 papers), Consumer Retail Behavior Studies (11 papers), Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Packaging Perceptions and Trends (4 papers), Wine Industry and Tourism (3 papers), Customer Service Quality and Loyalty (2 papers), Advanced Statistical Methods and Models (2 papers) and Technology Adoption and User Behaviour (2 papers). The work is most often cited by research in Marketing (644 citations), Tourism, Leisure and Hospitality Management (64 citations), Organizational Behavior and Human Resource Management (238 citations), General Decision Sciences (33 citations) and Management Science and Operations Research (113 citations). Ronald E. Frank has collaborated with scholars based in United States, Germany and Switzerland. Frequent co-authors include William F. Massy, Donald G. Morrison, Paul E. Green, Jutta Mata, Gerd Gigerenzer, Patrick J. Robinson, Harper W. Boyd, Thomas M. Lodahl, Alfred A. Kuehn and Ralph Hertwig. Their work appears in journals such as Journal of Marketing Research, Journal of Marketing, The Journal of Business, Journal of the American Statistical Association and Journal of Advertising Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.