Sridhar Moorthy
Impact in
- Marketing top 0.5%
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Supply Chain and Inventory Management
Papers in
- Marketing 32
- Consumer Market Behavior and Pricing 29
- Consumer Behavior in Brand Consumption and Identification 5
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- Merger and Competition Analysis 9
- Co-authors
- Debabrata Talukdar (1 shared paper)Brian T. Ratchford (1 shared paper)Kannan Srinivasan (1 shared paper)Qiang Lu (2 shared papers)Ramarao Desiraju (1 shared paper)Ralph A. Winter (2 shared papers)Scott A. Hawkins (1 shared paper)Hao Zhao (2 shared papers)
- Journals
- Marketing Science (9 papers)Marketing Letters (4 papers)Management Science (3 papers)Journal of Marketing Research (1 paper)International Journal of Industrial Organization (1 paper)
- Partner nations
- CanadaUnited StatesHong Kong
In The Last Decade
Sridhar Moorthy
40 papers receiving 2.1k citations
Sridhar Moorthy's Hit Papers
Peers
Comparison fields: 5 of 84
- Marketing 1.7k
- Management Information Systems 495
- General Decision Sciences 92
- Strategy and Management 635
- Management Science and Operations Research 474
Countries citing papers authored by Sridhar Moorthy
This map shows the geographic impact of Sridhar Moorthy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sridhar Moorthy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sridhar Moorthy more than expected).
Fields of papers citing papers by Sridhar Moorthy
This network shows the impact of papers produced by Sridhar Moorthy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sridhar Moorthy. The network helps show where Sridhar Moorthy may publish in the future.
Co-authors
The 25 scholars most cited alongside Sridhar Moorthy, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 42 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Consumer Information Search Revisited: Theory and Empirical Analysis Hit paper breakdown → | 1997 | 627 |
| 2 | 1995 | 376 | |
| 3 | 1997 | 150 | |
| 4 | 2005 | 106 | |
| 5 | 2007 | 105 | |
| 6 | 2005 | 97 | |
| 7 | 2003 | 94 | |
| 8 | 2000 | 91 | |
| 9 | 2006 | 88 | |
| 10 | 2017 | 82 | |
| 11 | 2008 | 80 | |
| 12 | 2012 | 52 | |
| 13 | 1999 | 46 | |
| 14 | 2017 | 41 | |
| 15 | 2017 | 40 | |
| 16 | 2006 | 30 | |
| 17 | 2003 | 26 | |
| 18 | 2012 | 25 | |
| 19 | 2018 | 19 | |
| 20 | 2010 | 15 |
About Sridhar Moorthy
Sridhar Moorthy is a scholar working on Marketing, Economics and Econometrics, Strategy and Management, Management Science and Operations Research and Sociology and Political Science, having authored 42 papers that have together received 2.3k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (29 papers), Digital Platforms and Economics (11 papers), Merger and Competition Analysis (9 papers), Decision-Making and Behavioral Economics (6 papers), Digital Marketing and Social Media (5 papers), Supply Chain and Inventory Management (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Auction Theory and Applications (4 papers). The work is most often cited by research in Marketing (1.7k citations), Management Information Systems (495 citations), General Decision Sciences (92 citations), Strategy and Management (635 citations) and Management Science and Operations Research (474 citations). Sridhar Moorthy has collaborated with scholars based in Canada, United States and Hong Kong. Frequent co-authors include Debabrata Talukdar, Brian T. Ratchford, Kannan Srinivasan, Qiang Lu, Ramarao Desiraju, Ralph A. Winter, Scott A. Hawkins, Hao Zhao, Avi Goldfarb and Z. John Zhang. Their work appears in journals such as Marketing Science, Marketing Letters, Management Science, Journal of Marketing Research and International Journal of Industrial Organization.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.