Baojun Jiang
Impact in
- Marketing top 0.2%
- Consumer Market Behavior and Pricing
- Sharing Economy and Platforms
- Consumer Retail Behavior Studies
- Management Information Systems top 0.5%
- Supply Chain and Inventory Management
Papers in
- Marketing 58
- Consumer Market Behavior and Pricing 44
- Sharing Economy and Platforms 14
-
- Digital Platforms and Economics 29
- Co-authors
- Lin Tian (18 shared papers)Kannan Srinivasan (2 shared papers)Kinshuk Jerath (2 shared papers)Georgios Zervas (1 shared paper)Aric Rindfleisch (1 shared paper)Mark B. Houston (1 shared paper)Giana M. Eckhardt (1 shared paper)Cait Lamberton (1 shared paper)
- Journals
- Production and Operations Management (10 papers)Journal of Marketing Research (9 papers)Management Science (5 papers)Marketing Science (5 papers)Manufacturing & Service Operations Management (2 papers)
- Partner nations
- United StatesChinaHong Kong
In The Last Decade
Baojun Jiang
73 papers receiving 2.8k citations
Baojun Jiang's Hit Papers
Peers
Comparison fields: 5 of 84
- Marketing 2.1k
- Management Information Systems 905
- Strategy and Management 1.2k
- Automotive Engineering 565
- Management Science and Operations Research 460
Countries citing papers authored by Baojun Jiang
This map shows the geographic impact of Baojun Jiang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Baojun Jiang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Baojun Jiang more than expected).
Fields of papers citing papers by Baojun Jiang
This network shows the impact of papers produced by Baojun Jiang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Baojun Jiang. The network helps show where Baojun Jiang may publish in the future.
Co-authors
The 25 scholars most cited alongside Baojun Jiang, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 76 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Marketing in the Sharing Economy Hit paper breakdown → | 2019 | 571 |
| 2 | Firm Strategies in the “Mid Tail” of Platform-Based Retailing Hit paper breakdown → | 2011 | 396 |
| 3 | Collaborative Consumption: Strategic and Economic Implications of Product Sharing Hit paper breakdown → | 2016 | 323 |
| 4 | 2016 | 210 | |
| 5 | 2017 | 160 | |
| 6 | 2018 | 118 | |
| 7 | 2016 | 98 | |
| 8 | 2017 | 82 | |
| 9 | 2016 | 81 | |
| 10 | 2014 | 71 | |
| 11 | 2015 | 65 | |
| 12 | 2020 | 59 | |
| 13 | 2021 | 58 | |
| 14 | 2018 | 51 | |
| 15 | 2020 | 34 | |
| 16 | 2020 | 30 | |
| 17 | 2021 | 30 | |
| 18 | 2018 | 29 | |
| 19 | 2015 | 29 | |
| 20 | 2019 | 26 |
About Baojun Jiang
Baojun Jiang is a scholar working on Marketing, Strategy and Management, Management Science and Operations Research, Economics and Econometrics and Management Information Systems, having authored 76 papers that have together received 2.9k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (44 papers), Digital Platforms and Economics (29 papers), Supply Chain and Inventory Management (16 papers), Auction Theory and Applications (15 papers), Sharing Economy and Platforms (14 papers), Game Theory and Applications (10 papers), Merger and Competition Analysis (10 papers) and Experimental Behavioral Economics Studies (8 papers). The work is most often cited by research in Marketing (2.1k citations), Management Information Systems (905 citations), Strategy and Management (1.2k citations), Automotive Engineering (565 citations) and Management Science and Operations Research (460 citations). Baojun Jiang has collaborated with scholars based in United States, China and Hong Kong. Frequent co-authors include Lin Tian, Kannan Srinivasan, Kinshuk Jerath, Georgios Zervas, Aric Rindfleisch, Mark B. Houston, Giana M. Eckhardt, Cait Lamberton, Yifan Xu and Tianxin Zou. Their work appears in journals such as Production and Operations Management, Journal of Marketing Research, Management Science, Marketing Science and Manufacturing & Service Operations Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.