Clifford J. Shultz

100 papers and 3.2k indexed citations i.

Clifford J. Shultz has authored 100 papers that have received a total of 3.2k indexed citations. This includes 36 papers in Marketing, 25 papers in Sociology and Political Science and 21 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (23 papers), Innovation and Socioeconomic Development (11 papers) and Service and Product Innovation (10 papers). Clifford J. Shultz is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (23 papers), Innovation and Socioeconomic Development (11 papers) and Service and Product Innovation (10 papers) and collaborates with scholars based in United States, Australia and United Kingdom. Clifford J. Shultz's co-authors include Anthony Pecotich, Alexander Nill, Pierre McDonagh, Morris B. Holbrook and Renée Shaw Hughner and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and European Journal of Marketing.