Keith S. Coulter

41 papers and 1.5k indexed citations i.

Keith S. Coulter has authored 41 papers that have received a total of 1.5k indexed citations. This includes 25 papers in Marketing, 15 papers in Sociology and Political Science and 9 papers in Statistics and Probability. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (12 papers) and Decision-Making and Behavioral Economics (9 papers). Keith S. Coulter is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (12 papers) and Decision-Making and Behavioral Economics (9 papers) and collaborates with scholars based in United States, Russia and Hong Kong. Keith S. Coulter's co-authors include Robin A. Coulter, Anne L. Roggeveen, Michael J. Barone, Joseph Sarkis and Girish Punj and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.