Yili Hong

130 papers and 3.1k indexed citations i.

About

Yili Hong is a scholar working on Sociology and Political Science, Marketing and Management Science and Operations Research. According to data from OpenAlex, Yili Hong has authored 130 papers receiving a total of 3.1k indexed citations (citations by other indexed papers that have themselves been cited), including 77 papers in Sociology and Political Science, 59 papers in Marketing and 27 papers in Management Science and Operations Research. Recurrent topics in Yili Hong’s work include Digital Marketing and Social Media (47 papers), Sharing Economy and Platforms (27 papers) and Consumer Market Behavior and Pricing (26 papers). Yili Hong is often cited by papers focused on Digital Marketing and Social Media (47 papers), Sharing Economy and Platforms (27 papers) and Consumer Market Behavior and Pricing (26 papers). Yili Hong collaborates with scholars based in United States, Canada and China. Yili Hong's co-authors include Gordon Burtch, Paul A. Pavlou, Ni Huang, Yuheng Hu, Ravi Bapna, Vladas Griskevicius, Zhongju Zhang, Ziru Li, Chen Liang and Pei‐Yu Chen and has published in prestigious journals such as Technometrics, Management Science and MIS Quarterly.

In The Last Decade

Co-authorship network of co-authors of Yili Hong i

Fields of papers citing papers by Yili Hong

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yili Hong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yili Hong. The network helps show where Yili Hong may publish in the future.

Countries citing papers authored by Yili Hong

Since Specialization
Citations

This map shows the geographic impact of Yili Hong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yili Hong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yili Hong more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025