Reinhold Decker
About
Reinhold Decker is a scholar working on Marketing, Sociology and Political Science and Strategy and Management.
According to data from OpenAlex, Reinhold Decker has authored 63 papers receiving a total of 1.0k indexed citations (citations by other indexed papers that have themselves been cited), including 27 papers in Marketing, 21 papers in Sociology and Political Science and 16 papers in Strategy and Management. Recurrent topics in Reinhold Decker’s work include Digital Marketing and Social Media (19 papers), Consumer Market Behavior and Pricing (14 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers). Reinhold Decker is often cited by papers focused on Digital Marketing and Social Media (19 papers), Consumer Market Behavior and Pricing (14 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers). Reinhold Decker collaborates with scholars based in Germany, Australia and United States. Reinhold Decker's co-authors include Michael Trusov, Martin Meißner, Christian Stummer, Dennis Kundisch, Chris Hydock, Rolf König, Thomas Hermann, Herbert Dawid, Hermann Jahnke and Ralf Wagner and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of Product Innovation Management.
In The Last Decade
Co-authorship network of co-authors of Reinhold Decker i
Fields of papers citing papers by Reinhold Decker
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Reinhold Decker. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Reinhold Decker may publish in the future.
Countries citing papers authored by Reinhold Decker
Since SpecializationCitations
This map shows the geographic impact of Reinhold Decker's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Reinhold Decker with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Reinhold Decker more than expected).
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