Liye Ma
Impact in
- Marketing top 1%
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Technology Adoption and User Behaviour
Papers in
- Marketing 19
- Consumer Market Behavior and Pricing 16
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- Auction Theory and Applications 5
- Innovation Diffusion and Forecasting 5
- Co-authors
- Baohong Sun (4 shared papers)Kinshuk Jerath (4 shared papers)Young‐Hoon Park (4 shared papers)Sunder Kekre (1 shared paper)Alan L. Montgomery (4 shared papers)Ramayya Krishnan (2 shared papers)Zainab Jamal (1 shared paper)Michael Trusov (2 shared papers)
- Journals
- Journal of the Association for Information Systems (4 papers)Marketing Science (3 papers)Journal of Marketing Research (2 papers)Management Science (2 papers)IEEE Access (2 papers)
- Partner nations
- United StatesChinaCanada
In The Last Decade
Liye Ma
31 papers receiving 1.4k citations
Liye Ma's Hit Papers
Peers
Comparison fields: 5 of 107
- Marketing 714
- Information Systems and Management 179
- Management Science and Operations Research 217
- Strategy and Management 264
- Management Information Systems 151
Countries citing papers authored by Liye Ma
This map shows the geographic impact of Liye Ma's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Liye Ma with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Liye Ma more than expected).
Fields of papers citing papers by Liye Ma
This network shows the impact of papers produced by Liye Ma. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Liye Ma. The network helps show where Liye Ma may publish in the future.
Co-authors
The 25 scholars most cited alongside Liye Ma, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 34 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Machine learning and AI in marketing – Connecting computing power to human insights Hit paper breakdown → | 2020 | 401 |
| 2 | 2015 | 203 | |
| 3 | 2014 | 135 | |
| 4 | 2014 | 120 | |
| 5 | 2011 | 120 | |
| 6 | 2016 | 120 | |
| 7 | 2014 | 70 | |
| 8 | 2018 | 61 | |
| 9 | 2014 | 55 | |
| 10 | 2020 | 32 | |
| 11 | Recomended for You: The Impact of Profit Incentives on the Relevance of Online Recommendations | 2008 | 23 |
| 12 | 2016 | 18 | |
| 13 | 2010 | 14 | |
| 14 | 2023 | 12 | |
| 15 | 2008 | 11 | |
| 16 | 2019 | 10 | |
| 17 | 2020 | 8 | |
| 18 | 2011 | 8 | |
| 19 | 2014 | 7 | |
| 20 | 2012 | 6 |
About Liye Ma
Liye Ma is a scholar working on Marketing, Management Science and Operations Research, Sociology and Political Science, Strategy and Management and Economics and Econometrics, having authored 34 papers that have together received 1.5k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (16 papers), Digital Platforms and Economics (8 papers), Digital Marketing and Social Media (8 papers), Auction Theory and Applications (5 papers), Innovation Diffusion and Forecasting (5 papers), Power Systems and Renewable Energy (4 papers), Cinema and Media Studies (3 papers) and Electric Power System Optimization (3 papers). The work is most often cited by research in Marketing (714 citations), Information Systems and Management (179 citations), Management Science and Operations Research (217 citations), Strategy and Management (264 citations) and Management Information Systems (151 citations). Liye Ma has collaborated with scholars based in United States, China and Canada. Frequent co-authors include Baohong Sun, Kinshuk Jerath, Young‐Hoon Park, Sunder Kekre, Alan L. Montgomery, Ramayya Krishnan, Zainab Jamal, Michael Trusov, Kannan Srinivasan and Michael D. Smith. Their work appears in journals such as Journal of the Association for Information Systems, Marketing Science, Journal of Marketing Research, Management Science and IEEE Access.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.