Liye Ma

30 papers and 1.2k indexed citations
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About

Liye Ma is a scholar working on Marketing, Management Science and Operations Research and Sociology and Political Science. According to data from OpenAlex, Liye Ma has authored 30 papers receiving a total of 1.2k indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 12 papers in Management Science and Operations Research and 9 papers in Sociology and Political Science. Recurrent topics in Liye Ma’s work include Consumer Market Behavior and Pricing (16 papers), Digital Marketing and Social Media (8 papers) and Digital Platforms and Economics (8 papers). Liye Ma is often cited by papers focused on Consumer Market Behavior and Pricing (16 papers), Digital Marketing and Social Media (8 papers) and Digital Platforms and Economics (8 papers). Liye Ma collaborates with scholars based in United States, China and Canada. Liye Ma's co-authors include Baohong Sun, Kinshuk Jerath, Young‐Hoon Park, Alan L. Montgomery, Sunder Kekre, Ramayya Krishnan, Michael Trusov, Zainab Jamal, Kannan Srinivasan and Michael D. Smith and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Co-authorship network of co-authors of Liye Ma

This figure shows the co-authorship network connecting the top 25 collaborators of Liye Ma. A scholar is included among the top collaborators of Liye Ma based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Liye Ma. Liye Ma is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Liye Ma

27 papers receiving 1.1k citations

Fields of papers citing papers by Liye Ma

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Liye Ma. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Liye Ma. The network helps show where Liye Ma may publish in the future.

Countries citing papers authored by Liye Ma

Since Specialization
Citations

This map shows the geographic impact of Liye Ma's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Liye Ma with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Liye Ma more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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