May Lwin Oo
Impact in
- Marketing top 0.5%
- Consumer Retail Behavior Studies
- Communication top 1%
Papers in
-
- Public Relations and Crisis Communication 12
- Marketing 22
- Marketing and Advertising Strategies 9
- Co-authors
- Shirley S. Ho (13 shared papers)Jochen Wirtz (6 shared papers)Andrea J. S. Stanaland (13 shared papers)Jerome D. Williams (11 shared papers)Andrew Zi Han Yee (11 shared papers)Patrick E. Murphy (1 shared paper)Wonsun Shin (8 shared papers)Liang Chen (2 shared papers)
- Journals
- Health Communication (8 papers)Computers in Human Behavior (7 papers)Asian Journal of Communication (6 papers)Journal of Health Communication (6 papers)International Journal of Advertising (5 papers)
- Partner nations
- SingaporeUnited StatesChina
In The Last Decade
May Lwin Oo
171 papers receiving 5.9k citations
May Lwin Oo's Hit Papers
Peers
Comparison fields: 5 of 152
- Marketing 758
- Communication 408
- Applied Microbiology and Biotechnology 99
- Sociology and Political Science 1.7k
- Organizational Behavior and Human Resource Management 403
Countries citing papers authored by May Lwin Oo
This map shows the geographic impact of May Lwin Oo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by May Lwin Oo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites May Lwin Oo more than expected).
Fields of papers citing papers by May Lwin Oo
This network shows the impact of papers produced by May Lwin Oo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by May Lwin Oo. The network helps show where May Lwin Oo may publish in the future.
Co-authors
The 25 scholars most cited alongside May Lwin Oo, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 183 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | The influence of parental practices on child promotive and preventive food consumption behaviors: a systematic review and meta-analysis Hit paper breakdown → | 2017 | 496 |
| 2 | Consumer Perceptions of the Antecedents and Consequences of Corporate Social Responsibility Hit paper breakdown → | 2011 | 416 |
| 3 | A meta-analysis of factors predicting cyberbullying perpetration and victimization: From the social cognitive and media effects approach Hit paper breakdown → | 2016 | 358 |
| 4 | Global Sentiments Surrounding the COVID-19 Pandemic on Twitter: Analysis of Twitter Trends Hit paper breakdown → | 2020 | 338 |
| 5 | 2007 | 284 | |
| 6 | 2008 | 205 | |
| 7 | 2009 | 159 | |
| 8 | 2007 | 149 | |
| 9 | 2007 | 143 | |
| 10 | 2009 | 143 | |
| 11 | 2019 | 108 | |
| 12 | 2018 | 93 | |
| 13 | 2013 | 92 | |
| 14 | 2017 | 92 | |
| 15 | 2008 | 87 | |
| 16 | 2003 | 86 | |
| 17 | 2016 | 84 | |
| 18 | 2020 | 82 | |
| 19 | 2013 | 81 | |
| 20 | 2010 | 78 |
About May Lwin Oo
May Lwin Oo is a scholar working on Communication, Marketing, Sociology and Political Science, Public Health, Environmental and Occupational Health and General Health Professions, having authored 183 papers that have together received 6.2k indexed citations. Recurring topics across this work include Privacy, Security, and Data Protection (14 papers), Public Relations and Crisis Communication (12 papers), Nutrition, Health and Food Behavior (10 papers), Child Development and Digital Technology (10 papers), Marketing and Advertising Strategies (9 papers), Impact of Technology on Adolescents (9 papers), Media Influence and Health (9 papers) and Mosquito-borne diseases and control (8 papers). The work is most often cited by research in Marketing (758 citations), Communication (408 citations), Applied Microbiology and Biotechnology (99 citations), Sociology and Political Science (1.7k citations) and Organizational Behavior and Human Resource Management (403 citations). May Lwin Oo has collaborated with scholars based in Singapore, United States and China. Frequent co-authors include Shirley S. Ho, Jochen Wirtz, Andrea J. S. Stanaland, Jerome D. Williams, Andrew Zi Han Yee, Patrick E. Murphy, Wonsun Shin, Liang Chen, Anita Sheldenkar and Maureen Morrin. Their work appears in journals such as Health Communication, Computers in Human Behavior, Asian Journal of Communication, Journal of Health Communication and International Journal of Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.