Gergana Y. Nenkov

38 papers and 1.1k indexed citations i.

About

Gergana Y. Nenkov has authored 38 papers that have received a total of 1.1k indexed citations. This includes 17 papers in Applied Psychology, 14 papers in Marketing and 10 papers in General Decision Sciences. The topics of these papers are Behavioral Health and Interventions (15 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Decision-Making and Behavioral Economics (10 papers). Gergana Y. Nenkov is often cited by papers focused on Behavioral Health and Interventions (15 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Decision-Making and Behavioral Economics (10 papers) and collaborates with scholars based in United States, Canada and Germany. Gergana Y. Nenkov's co-authors include Maureen Morrin, John Hulland, J. Jeffrey Inman, Maura L. Scott and Linda Court Salisbury and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Fields of papers published by Gergana Y. Nenkov

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

Countries citing papers authored by Gergana Y. Nenkov

Since Specialization
Citations
Rankless by CCL
2025