Mark Uncles
Impact in
- Marketing top 0.1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Transportation top 0.05%
- Transportation Planning and Optimization
- Urban Transport and Accessibility
Papers in
- Marketing 56
- Consumer Behavior in Brand Consumption and Identification 32
- Consumer Market Behavior and Pricing 30
- Consumer Retail Behavior Studies 18
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- Digital Marketing and Social Media 18
- Co-authors
- Steven R. Lerman (1 shared paper)Moshe Ben‐Akiva (1 shared paper)Grahame R. Dowling (2 shared papers)Kathy Hammond (5 shared papers)A. S. C. Ehrenberg (7 shared papers)Simon Kwok (10 shared papers)Lara Moroko (4 shared papers)G. J. Goodhardt (2 shared papers)
- Journals
- Australasian Marketing Journal (AMJ) (16 papers)Journal of Brand Management (13 papers)Journal of Business Research (6 papers)Journal of the Operational Research Society (6 papers)Journal of Advertising Research (5 papers)
- Partner nations
- AustraliaUnited KingdomUnited States
In The Last Decade
Mark Uncles
93 papers receiving 7.3k citations
Mark Uncles's Hit Papers
Peers
Comparison fields: 5 of 149
- Marketing 3.4k
- Transportation 2.3k
- Organizational Behavior and Human Resource Management 2.0k
- General Decision Sciences 239
- Tourism, Leisure and Hospitality Management 184
Countries citing papers authored by Mark Uncles
This map shows the geographic impact of Mark Uncles's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Uncles with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Uncles more than expected).
Fields of papers citing papers by Mark Uncles
This network shows the impact of papers produced by Mark Uncles. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Uncles. The network helps show where Mark Uncles may publish in the future.
Co-authors
The 25 scholars most cited alongside Mark Uncles, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 98 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Discrete Choice Analysis: Theory and Application to Travel Demand. Hit paper breakdown → | 1987 | 4188 |
| 2 | Do Customer Loyalty Programs Really Work Hit paper breakdown → | 1997 | 753 |
| 3 | Customer loyalty and customer loyalty programs Hit paper breakdown → | 2003 | 559 |
| 4 | 2003 | 327 | |
| 5 | 2008 | 245 | |
| 6 | 1995 | 207 | |
| 7 | 1987 | 165 | |
| 8 | 2005 | 112 | |
| 9 | 1986 | 107 | |
| 10 | 2012 | 98 | |
| 11 | 2009 | 81 | |
| 12 | 2007 | 68 | |
| 13 | 1989 | 58 | |
| 14 | 2008 | 57 | |
| 15 | 1994 | 57 | |
| 16 | 2006 | 56 | |
| 17 | 2002 | 56 | |
| 18 | 2003 | 53 | |
| 19 | 2006 | 51 | |
| 20 | 1995 | 49 |
About Mark Uncles
Mark Uncles is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Strategy and Management and Economics and Econometrics, having authored 98 papers that have together received 8.6k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (32 papers), Consumer Market Behavior and Pricing (30 papers), Digital Marketing and Social Media (18 papers), Consumer Retail Behavior Studies (18 papers), Customer Service Quality and Loyalty (14 papers), Innovation Diffusion and Forecasting (8 papers), Business Strategy and Innovation (5 papers) and Technology Adoption and User Behaviour (5 papers). The work is most often cited by research in Marketing (3.4k citations), Transportation (2.3k citations), Organizational Behavior and Human Resource Management (2.0k citations), General Decision Sciences (239 citations) and Tourism, Leisure and Hospitality Management (184 citations). Mark Uncles has collaborated with scholars based in Australia, United Kingdom and United States. Frequent co-authors include Steven R. Lerman, Moshe Ben‐Akiva, Grahame R. Dowling, Kathy Hammond, A. S. C. Ehrenberg, Simon Kwok, Lara Moroko, G. J. Goodhardt, Robert East and Wendy Lomax. Their work appears in journals such as Australasian Marketing Journal (AMJ), Journal of Brand Management, Journal of Business Research, Journal of the Operational Research Society and Journal of Advertising Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.