Mark Uncles

85 papers and 6.6k indexed citations i.

Mark Uncles has authored 85 papers that have received a total of 6.6k indexed citations. This includes 53 papers in Marketing, 19 papers in Sociology and Political Science and 16 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (30 papers), Consumer Market Behavior and Pricing (29 papers) and Digital Marketing and Social Media (17 papers). Mark Uncles is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (30 papers), Consumer Market Behavior and Pricing (29 papers) and Digital Marketing and Social Media (17 papers) and collaborates with scholars based in Australia, United Kingdom and United States. Mark Uncles's co-authors include Robert East, Simon Kwok, Jenni Romaniuk, A. S. C. Ehrenberg and Wendy Lomax and has published in prestigious journals such as European Journal of Operational Research, Journal of Business Research and Journal of the Operational Research Society.