Wendy Lomax

35 papers and 1.2k indexed citations i.

Wendy Lomax has authored 35 papers that have received a total of 1.2k indexed citations. This includes 23 papers in Marketing, 16 papers in Organizational Behavior and Human Resource Management and 11 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Customer Service Quality and Loyalty (14 papers) and Consumer Market Behavior and Pricing (10 papers). Wendy Lomax is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Customer Service Quality and Loyalty (14 papers) and Consumer Market Behavior and Pricing (10 papers) and collaborates with scholars based in United Kingdom, Australia and United States. Wendy Lomax's co-authors include Robert East, Kathy Hammond, Mark Uncles, Jenni Romaniuk and Patricia Harris and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and International Journal of Research in Marketing.