Wendy Lomax

About

Wendy Lomax is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Wendy Lomax has authored 35 papers receiving a total of 1.2k indexed citations (citations by other indexed papers that have themselves been cited), including 23 papers in Marketing, 16 papers in Organizational Behavior and Human Resource Management and 11 papers in Sociology and Political Science. Recurrent topics in Wendy Lomax’s work include Consumer Behavior in Brand Consumption and Identification (15 papers), Customer Service Quality and Loyalty (14 papers) and Digital Marketing and Social Media (10 papers). Wendy Lomax is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Customer Service Quality and Loyalty (14 papers) and Digital Marketing and Social Media (10 papers). Wendy Lomax collaborates with scholars based in Australia, United Kingdom and United States. Wendy Lomax's co-authors include Robert East, Kathy Hammond, David Stokes, Patricia Harris, Mark Uncles, Francesca Dall’Olmo Riley, Jenni Romaniuk, Philip Gendall, José Miguel Pina Pérez and Helen Robinson and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and International Journal of Research in Marketing.

In The Last Decade

Co-authorship network of co-authors of Wendy Lomax i

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Fields of papers citing papers by Wendy Lomax

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Wendy Lomax. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wendy Lomax. The network helps show where Wendy Lomax may publish in the future.

Countries citing papers authored by Wendy Lomax

Since Specialization

Citations

This map shows the geographic impact of Wendy Lomax's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wendy Lomax with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wendy Lomax more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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