Mark Colgate
Impact in
- Marketing top 0.2%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Service and Product Innovation
- Consumer Market Behavior and Pricing
- Customer churn and segmentation
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- Customer Service Quality and Loyalty
Papers in
-
- Customer Service Quality and Loyalty 20
- Marketing 19
- Consumer Retail Behavior Studies 13
- Service and Product Innovation 7
- Consumer Behavior in Brand Consumption and Identification 4
- Securities Regulation and Market Practices 2
- Co-authors
- J. Brock Smith (2 shared papers)Bodo Lang (3 shared papers)Sajeev Varki (1 shared paper)Peter J. Danaher (1 shared paper)Kate Stewart (2 shared papers)Nicholas Alexander (5 shared papers)Christina Kwai Choi Lee (1 shared paper)John U. Farley (1 shared paper)
- Journals
- International Journal of Service Industry Management (2 papers)Journal of Service Research (2 papers)European Journal of Marketing (1 paper)Australasian Marketing Journal (AMJ) (1 paper)Journal of Marketing Management (1 paper)
- Partner nations
- New ZealandCanadaUnited Kingdom
In The Last Decade
Mark Colgate
23 papers receiving 2.4k citations
Mark Colgate's Hit Papers
Peers
Comparison fields: 5 of 90
- Marketing 1.9k
- Organizational Behavior and Human Resource Management 1.9k
- Information Systems and Management 577
- Tourism, Leisure and Hospitality Management 43
- Strategy and Management 414
Countries citing papers authored by Mark Colgate
This map shows the geographic impact of Mark Colgate's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Colgate with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Colgate more than expected).
Fields of papers citing papers by Mark Colgate
This network shows the impact of papers produced by Mark Colgate. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Colgate. The network helps show where Mark Colgate may publish in the future.
Co-authors
The 13 scholars most cited alongside Mark Colgate, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 25 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Customer Value Creation: A Practical Framework Hit paper breakdown → | 2007 | 725 |
| 2 | 2001 | 421 | |
| 3 | 2001 | 321 | |
| 4 | 2001 | 204 | |
| 5 | 2000 | 201 | |
| 6 | 1996 | 142 | |
| 7 | 2001 | 140 | |
| 8 | 2003 | 138 | |
| 9 | 2007 | 90 | |
| 10 | 2000 | 58 | |
| 11 | 2005 | 57 | |
| 12 | 1998 | 48 | |
| 13 | How to prevent your customers from failing | 2006 | 38 |
| 14 | 1998 | 34 | |
| 15 | 2000 | 29 | |
| 16 | 1998 | 26 | |
| 17 | 2003 | 22 | |
| 18 | 2005 | 19 | |
| 19 | 2002 | 14 | |
| 20 | 1998 | 14 |
About Mark Colgate
Mark Colgate is a scholar working on Organizational Behavior and Human Resource Management, Marketing, Information Systems and Management, Strategy and Management and Management Information Systems, having authored 25 papers that have together received 2.8k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (20 papers), Consumer Retail Behavior Studies (13 papers), Service and Product Innovation (7 papers), Digital Marketing and Social Media (5 papers), Technology Adoption and User Behaviour (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers), Business Strategy and Innovation (2 papers) and Securities Regulation and Market Practices (2 papers). The work is most often cited by research in Marketing (1.9k citations), Organizational Behavior and Human Resource Management (1.9k citations), Information Systems and Management (577 citations), Tourism, Leisure and Hospitality Management (43 citations) and Strategy and Management (414 citations). Mark Colgate has collaborated with scholars based in New Zealand, Canada and United Kingdom. Frequent co-authors include J. Brock Smith, Bodo Lang, Sajeev Varki, Peter J. Danaher, Kate Stewart, Nicholas Alexander, Christina Kwai Choi Lee, John U. Farley, Margo Buchanan‐Oliver and David E. Bowen. Their work appears in journals such as International Journal of Service Industry Management, Journal of Service Research, European Journal of Marketing, Australasian Marketing Journal (AMJ) and Journal of Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.