Bodo Lang
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Behavior and Marketing Influence
- Consumer Market Behavior and Pricing
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- Customer Service Quality and Loyalty
Papers in
- Marketing 11
- Consumer Retail Behavior Studies 3
- Consumer Market Behavior and Pricing 3
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- Customer Service Quality and Loyalty 6
- Global Public Health Policies and Epidemiology 3
- Co-authors
- Mark Colgate (3 shared papers)Robert A. Davis (7 shared papers)Denise Maria Conroy (5 shared papers)Gavin Northey (4 shared papers)Joya A. Kemper (7 shared papers)Rebecca M. Dolan (3 shared papers)Brett A. S. Martin (1 shared paper)Kenneth F. Hyde (1 shared paper)
- Journals
- Journal of Retailing and Consumer Services (3 papers)Drug and Alcohol Review (2 papers)Appetite (2 papers)Journal of Business Research (2 papers)Australasian Marketing Journal (AMJ) (2 papers)
- Partner nations
- New ZealandAustraliaUnited States
In The Last Decade
Bodo Lang
33 papers receiving 1.3k citations
Peers
Comparison fields: 5 of 96
- Marketing 414
- Organizational Behavior and Human Resource Management 426
- Information Systems and Management 127
- Sociology and Political Science 242
- Food Science 66
Countries citing papers authored by Bodo Lang
This map shows the geographic impact of Bodo Lang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bodo Lang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bodo Lang more than expected).
Fields of papers citing papers by Bodo Lang
This network shows the impact of papers produced by Bodo Lang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bodo Lang. The network helps show where Bodo Lang may publish in the future.
Co-authors
The 25 scholars most cited alongside Bodo Lang, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 36 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2001 | 320 | |
| 2 | 2003 | 134 | |
| 3 | 2003 | 87 | |
| 4 | 2019 | 79 | |
| 5 | 2021 | 78 | |
| 6 | 2020 | 72 | |
| 7 | 2013 | 70 | |
| 8 | 2013 | 67 | |
| 9 | Word of Mouth: What We Know and What We Have Yet to Learn | 2013 | 51 |
| 10 | 2021 | 47 | |
| 11 | 2021 | 45 | |
| 12 | 2011 | 43 | |
| 13 | 2020 | 43 | |
| 14 | 2017 | 40 | |
| 15 | 2021 | 36 | |
| 16 | 2022 | 35 | |
| 17 | 2021 | 28 | |
| 18 | 2003 | 22 | |
| 19 | 2011 | 21 | |
| 20 | 2011 | 20 |
About Bodo Lang
Bodo Lang is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Information Systems and Management, Sociology and Political Science and Plant Science, having authored 36 papers that have together received 1.4k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (6 papers), Digital Marketing and Social Media (4 papers), Digital Games and Media (4 papers), Consumer Retail Behavior Studies (3 papers), Technology Adoption and User Behaviour (3 papers), Organic Food and Agriculture (3 papers), Consumer Market Behavior and Pricing (3 papers) and Global Public Health Policies and Epidemiology (3 papers). The work is most often cited by research in Marketing (414 citations), Organizational Behavior and Human Resource Management (426 citations), Information Systems and Management (127 citations), Sociology and Political Science (242 citations) and Food Science (66 citations). Bodo Lang has collaborated with scholars based in New Zealand, Australia and United States. Frequent co-authors include Mark Colgate, Robert A. Davis, Denise Maria Conroy, Gavin Northey, Joya A. Kemper, Rebecca M. Dolan, Brett A. S. Martin, Kenneth F. Hyde, Felix Septianto and Sandra D. Smith. Their work appears in journals such as Journal of Retailing and Consumer Services, Drug and Alcohol Review, Appetite, Journal of Business Research and Australasian Marketing Journal (AMJ).
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.