Bodo Lang
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- Sharing Economy and Platforms
-
- Customer Service Quality and Loyalty
Papers in
- Marketing 20
- Consumer Behavior in Brand Consumption and Identification 9
- Consumer Retail Behavior Studies 5
- Environmental Sustainability in Business 4
- Service and Product Innovation 4
-
- Digital Marketing and Social Media 18
- Co-authors
- Mark Colgate (3 shared papers)Robert A. Davis (7 shared papers)Denise Conroy (6 shared papers)Gavin Northey (4 shared papers)Joya A. Kemper (8 shared papers)Rebecca Dolan (3 shared papers)Stephanie Wong (1 shared paper)Brett Martin (1 shared paper)
- Journals
- Journal of Retailing and Consumer Services (3 papers)Drug and Alcohol Review (2 papers)Journal of Business Research (2 papers)Appetite (2 papers)Australasian Marketing Journal (AMJ) (2 papers)
- Partner nations
- New ZealandAustraliaUnited States
In The Last Decade
Bodo Lang
34 papers receiving 1.3k citations
Peers
Comparison fields: 5 of 111
- Marketing 780
- Organizational Behavior and Human Resource Management 502
- Information Systems and Management 315
- Sociology and Political Science 559
- Applied Psychology 49
Countries citing papers authored by Bodo Lang
This map shows the geographic impact of Bodo Lang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bodo Lang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bodo Lang more than expected).
Fields of papers citing papers by Bodo Lang
This network shows the impact of papers produced by Bodo Lang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bodo Lang. The network helps show where Bodo Lang may publish in the future.
Co-authors
The 25 scholars most cited alongside Bodo Lang, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 37 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2001 | 329 | |
| 2 | 2003 | 139 | |
| 3 | 2003 | 94 | |
| 4 | 2021 | 74 | |
| 5 | 2019 | 73 | |
| 6 | 2013 | 72 | |
| 7 | 2020 | 70 | |
| 8 | 2013 | 68 | |
| 9 | Word of Mouth: What We Know and What We Have Yet to Learn | 2013 | 52 |
| 10 | 2021 | 46 | |
| 11 | 2011 | 43 | |
| 12 | 2020 | 42 | |
| 13 | 2017 | 40 | |
| 14 | 2021 | 38 | |
| 15 | 2022 | 32 | |
| 16 | 2021 | 30 | |
| 17 | 2021 | 26 | |
| 18 | 2003 | 22 | |
| 19 | 2011 | 21 | |
| 20 | 2013 | 20 |
About Bodo Lang
Bodo Lang is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Information Systems and Management and Plant Science, having authored 37 papers that have together received 1.4k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (18 papers), Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (8 papers), Technology Adoption and User Behaviour (7 papers), Consumer Retail Behavior Studies (5 papers), Environmental Sustainability in Business (4 papers), Service and Product Innovation (4 papers) and Food Waste Reduction and Sustainability (3 papers). The work is most often cited by research in Marketing (780 citations), Organizational Behavior and Human Resource Management (502 citations), Information Systems and Management (315 citations), Sociology and Political Science (559 citations) and Applied Psychology (49 citations). Bodo Lang has collaborated with scholars based in New Zealand, Australia and United States. Frequent co-authors include Mark Colgate, Robert A. Davis, Denise Conroy, Gavin Northey, Joya A. Kemper, Rebecca Dolan, Stephanie Wong, Brett Martin, Kenneth F. Hyde and Felix Septianto. Their work appears in journals such as Journal of Retailing and Consumer Services, Drug and Alcohol Review, Journal of Business Research, Appetite and Australasian Marketing Journal (AMJ).
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.