Marco Bertini
Impact in
- Marketing top 1%
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- General Decision Sciences top 5%
- Decision-Making and Behavioral Economics
Papers in
- Marketing 26
- Consumer Market Behavior and Pricing 17
- Consumer Behavior in Brand Consumption and Identification 11
- Consumer Retail Behavior Studies 7
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- Decision-Making and Behavioral Economics 10
- Co-authors
- Luc Wathieu (9 shared papers)Aylin Aydinli (5 shared papers)Anja Lambrecht (4 shared papers)Dan Ariely (4 shared papers)Elie Ofek (7 shared papers)Oded Koenigsberg (9 shared papers)John T. Gourville (8 shared papers)Sheena S. Iyengar (1 shared paper)
- Journals
- Journal of Marketing Research (4 papers)Marketing Science (2 papers)Journal of Marketing (2 papers)Journal of Consumer Research (2 papers)International Journal of Research in Marketing (2 papers)
- Partner nations
- SpainUnited StatesUnited Kingdom
In The Last Decade
Marco Bertini
45 papers receiving 724 citations
Peers
Comparison fields: 5 of 72
- Marketing 564
- General Decision Sciences 111
- Strategy and Management 173
- Applied Psychology 49
- Organizational Behavior and Human Resource Management 103
Countries citing papers authored by Marco Bertini
This map shows the geographic impact of Marco Bertini's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marco Bertini with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marco Bertini more than expected).
Fields of papers citing papers by Marco Bertini
This network shows the impact of papers produced by Marco Bertini. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marco Bertini. The network helps show where Marco Bertini may publish in the future.
Co-authors
The 25 scholars most cited alongside Marco Bertini, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 46 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2014 | 111 | |
| 2 | 2008 | 89 | |
| 3 | 2007 | 81 | |
| 4 | 2009 | 56 | |
| 5 | 2015 | 51 | |
| 6 | 2011 | 44 | |
| 7 | 2018 | 43 | |
| 8 | Attention Arousal through Price Partitioning | 2008 | 36 |
| 9 | 2017 | 32 | |
| 10 | 2020 | 29 | |
| 11 | Pricing to Create Shared Value | 2012 | 26 |
| 12 | 2023 | 25 | |
| 13 | How to Stop Customers from Fixating on Price | 2010 | 21 |
| 14 | 2020 | 21 | |
| 15 | 2011 | 14 | |
| 16 | When costumers help set prices | 2014 | 12 |
| 17 | 2015 | 12 | |
| 18 | 2018 | 11 | |
| 19 | The Framing Effect of Price Format | 2007 | 9 |
| 20 | The Pitfalls of Pricing Algorithms: Be Mindful of How They Can Hurt Your Brand | 2021 | 7 |
About Marco Bertini
Marco Bertini is a scholar working on Marketing, General Decision Sciences, Economics and Econometrics, Strategy and Management and Safety Research, having authored 46 papers that have together received 784 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (17 papers), Consumer Behavior in Brand Consumption and Identification (11 papers), Decision-Making and Behavioral Economics (10 papers), Consumer Retail Behavior Studies (7 papers), Experimental Behavioral Economics Studies (6 papers), Economic and Environmental Valuation (4 papers), Digital Platforms and Economics (4 papers) and Behavioral Health and Interventions (3 papers). The work is most often cited by research in Marketing (564 citations), General Decision Sciences (111 citations), Strategy and Management (173 citations), Applied Psychology (49 citations) and Organizational Behavior and Human Resource Management (103 citations). Marco Bertini has collaborated with scholars based in Spain, United States and United Kingdom. Frequent co-authors include Luc Wathieu, Aylin Aydinli, Anja Lambrecht, Dan Ariely, Elie Ofek, Oded Koenigsberg, John T. Gourville, Sheena S. Iyengar, Leonard Lee and Michelle P. Lee. Their work appears in journals such as Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of Consumer Research and International Journal of Research in Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.