Boonghee Yoo

33 papers and 4.1k indexed citations i.

About

Boonghee Yoo is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Boonghee Yoo has authored 33 papers receiving a total of 4.1k indexed citations (citations by other indexed papers that have themselves been cited), including 23 papers in Marketing, 11 papers in Organizational Behavior and Human Resource Management and 10 papers in Sociology and Political Science. Recurrent topics in Boonghee Yoo’s work include Consumer Behavior in Brand Consumption and Identification (20 papers), Customer Service Quality and Loyalty (11 papers) and Cultural Differences and Values (7 papers). Boonghee Yoo is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Customer Service Quality and Loyalty (11 papers) and Cultural Differences and Values (7 papers). Boonghee Yoo collaborates with scholars based in United States, South Korea and Japan. Boonghee Yoo's co-authors include Naveen Donthu, Tomasz Lenartowicz, Seung‐Hee Lee, Shawn T. Thelen, Jie Yang, Bruce K. Pilling, Vincent P. Magnini, Rujirutana Mandhachitara, Kunal Swani and Geon‐Cheol Shin and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

Co-authorship network of co-authors of Boonghee Yoo i

Fields of papers citing papers by Boonghee Yoo

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Boonghee Yoo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Boonghee Yoo. The network helps show where Boonghee Yoo may publish in the future.

Countries citing papers authored by Boonghee Yoo

Since Specialization
Citations

This map shows the geographic impact of Boonghee Yoo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Boonghee Yoo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Boonghee Yoo more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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