Aaron R. Brough
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
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- Environmental Education and Sustainability
Papers in
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- Privacy, Security, and Data Protection 5
- Digital Marketing and Social Media 2
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- Consumer Behavior in Brand Consumption and Identification 5
- Sharing Economy and Platforms 2
- Consumer Retail Behavior Studies 2
- Co-authors
- Mathew S. Isaac (7 shared papers)Jingjing Ma (1 shared paper)David Gal (1 shared paper)Kelly D. Martin (3 shared papers)Alexander Chernev (2 shared papers)David A. Norton (2 shared papers)Leslie K. John (2 shared papers)Kent Grayson (1 shared paper)
- Journals
- Journal of Consumer Research (3 papers)Journal of Marketing Research (2 papers)Journal of Consumer Psychology (1 paper)Journal of Public Policy & Marketing (1 paper)Journal of International Marketing (1 paper)
- Partner nations
- United StatesAustriaSouth Africa
In The Last Decade
Aaron R. Brough
17 papers receiving 760 citations
Aaron R. Brough's Hit Papers
Peers
Comparison fields: 5 of 84
- Marketing 445
- Management, Monitoring, Policy and Law 229
- General Decision Sciences 29
- Applied Psychology 69
- Information Systems and Management 47
Countries citing papers authored by Aaron R. Brough
This map shows the geographic impact of Aaron R. Brough's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Aaron R. Brough with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Aaron R. Brough more than expected).
Fields of papers citing papers by Aaron R. Brough
This network shows the impact of papers produced by Aaron R. Brough. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Aaron R. Brough. The network helps show where Aaron R. Brough may publish in the future.
Co-authors
The 19 scholars most cited alongside Aaron R. Brough, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption Hit paper breakdown → | 2016 | 498 |
| 2 | 2012 | 75 | |
| 3 | 2020 | 59 | |
| 4 | 2019 | 31 | |
| 5 | 2021 | 30 | |
| 6 | 2012 | 25 | |
| 7 | 2015 | 22 | |
| 8 | 2020 | 14 | |
| 9 | 2020 | 13 | |
| 10 | 2014 | 11 | |
| 11 | 2021 | 7 | |
| 12 | When Products Are Valued More But Sold For Less: the Impact of Waste Aversion on Disposal Behavior | 2010 | 6 |
| 13 | 2023 | 4 | |
| 14 | The “Sticky Choice” Bias in Sequential Decision-Making | 2008 | 2 |
| 15 | The Bulletproof Glass Effect: When Privacy Notices Backfire | 2020 | 2 |
| 16 | Why We Don’T Rent What Others Love: the Role of Product Attachment in Sustainable Consumption | 2019 | 1 |
| 17 | 2022 | 1 |
About Aaron R. Brough
Aaron R. Brough is a scholar working on Sociology and Political Science, Marketing, Information Systems, Experimental and Cognitive Psychology and Safety Research, having authored 17 papers that have together received 801 indexed citations. Recurring topics across this work include Privacy, Security, and Data Protection (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers), Sharing Economy and Platforms (2 papers), Environmental Education and Sustainability (2 papers), COVID-19 Digital Contact Tracing (2 papers), Digital Marketing and Social Media (2 papers), Consumer Retail Behavior Studies (2 papers) and Customer Service Quality and Loyalty (2 papers). The work is most often cited by research in Marketing (445 citations), Management, Monitoring, Policy and Law (229 citations), General Decision Sciences (29 citations), Applied Psychology (69 citations) and Information Systems and Management (47 citations). Aaron R. Brough has collaborated with scholars based in United States, Austria and South Africa. Frequent co-authors include Mathew S. Isaac, Jingjing Ma, David Gal, Kelly D. Martin, Alexander Chernev, David A. Norton, Leslie K. John, Kent Grayson, Kimberly S. Wolske and Bernadette Kamleitner. Their work appears in journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Public Policy & Marketing and Journal of International Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.