Jonah Berger
Impact in
- Marketing top 0.05%
- Consumer Behavior in Brand Consumption and Identification
- Communication top 0.2%
- Social Media and Politics
Papers in
-
- Digital Marketing and Social Media 31
- Misinformation and Its Impacts 16
- Social and Intergroup Psychology 15
- Marketing 38
- Consumer Behavior in Brand Consumption and Identification 37
- Co-authors
- Katherine L. Milkman (4 shared papers)Chip Heath (6 shared papers)Grant Packard (22 shared papers)Eric M. Schwartz (2 shared papers)Alan Sorensen (2 shared papers)Alixandra Barasch (3 shared papers)Raghuram Iyengar (2 shared papers)Zoey Chen (6 shared papers)
- Journals
- Journal of Consumer Research (23 papers)Journal of Marketing Research (10 papers)Journal of Consumer Psychology (7 papers)Journal of Personality and Social Psychology (5 papers)Proceedings of the National Academy of Sciences (4 papers)
- Partner nations
- United StatesCanadaUnited Kingdom
In The Last Decade
Jonah Berger
125 papers receiving 8.9k citations
Jonah Berger's Hit Papers
Peers
Comparison fields: 5 of 140
- Marketing 4.0k
- Communication 1.4k
- Sociology and Political Science 6.5k
- Information Systems and Management 947
- General Decision Sciences 228
Countries citing papers authored by Jonah Berger
This map shows the geographic impact of Jonah Berger's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jonah Berger with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jonah Berger more than expected).
Fields of papers citing papers by Jonah Berger
This network shows the impact of papers produced by Jonah Berger. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jonah Berger. The network helps show where Jonah Berger may publish in the future.
Co-authors
The 25 scholars most cited alongside Jonah Berger, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 133 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | What Makes Online Content Viral? Hit paper breakdown → | 2011 | 1967 |
| 2 | Word of mouth and interpersonal communication: A review and directions for future research Hit paper breakdown → | 2014 | 1018 |
| 3 | Where Consumers Diverge from Others: Identity Signaling and Product Domains Hit paper breakdown → | 2007 | 912 |
| 4 | Uniting the Tribes: Using Text for Marketing Insight Hit paper breakdown → | 2019 | 505 |
| 5 | Positive Effects of Negative Publicity: When Negative Reviews Increase Sales Hit paper breakdown → | 2010 | 496 |
| 6 | What Drives Immediate and Ongoing Word of Mouth? Hit paper breakdown → | 2011 | 471 |
| 7 | Arousal Increases Social Transmission of Information Hit paper breakdown → | 2011 | 400 |
| 8 | Broadcasting and Narrowcasting: How Audience Size Affects What People Share Hit paper breakdown → | 2014 | 266 |
| 9 | 2013 | 260 | |
| 10 | 2008 | 181 | |
| 11 | 2016 | 178 | |
| 12 | 2008 | 176 | |
| 13 | 2016 | 148 | |
| 14 | 2011 | 142 | |
| 15 | 2013 | 140 | |
| 16 | 2008 | 136 | |
| 17 | 2014 | 124 | |
| 18 | 2020 | 104 | |
| 19 | 2009 | 96 | |
| 20 | 2014 | 87 |
About Jonah Berger
Jonah Berger is a scholar working on Sociology and Political Science, Marketing, Social Psychology, Literature and Literary Theory and Experimental and Cognitive Psychology, having authored 133 papers that have together received 9.8k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (37 papers), Digital Marketing and Social Media (31 papers), Cultural Differences and Values (18 papers), Media Influence and Health (17 papers), Digital Communication and Language (16 papers), Misinformation and Its Impacts (16 papers), Social and Intergroup Psychology (15 papers) and Behavioral Health and Interventions (9 papers). The work is most often cited by research in Marketing (4.0k citations), Communication (1.4k citations), Sociology and Political Science (6.5k citations), Information Systems and Management (947 citations) and General Decision Sciences (228 citations). Jonah Berger has collaborated with scholars based in United States, Canada and United Kingdom. Frequent co-authors include Katherine L. Milkman, Chip Heath, Grant Packard, Eric M. Schwartz, Alan Sorensen, Alixandra Barasch, Raghuram Iyengar, Zoey Chen, Ezgi Akpınar and Aner Sela. Their work appears in journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology and Proceedings of the National Academy of Sciences.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.