Jisu Yi

About

Jisu Yi is a scholar working on Sociology and Political Science, Marketing and Literature and Literary Theory. According to data from OpenAlex, Jisu Yi has authored 15 papers receiving a total of 479 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Sociology and Political Science, 8 papers in Marketing and 3 papers in Literature and Literary Theory. Recurrent topics in Jisu Yi’s work include Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Technology Adoption and User Behaviour (3 papers). Jisu Yi is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Technology Adoption and User Behaviour (3 papers). Jisu Yi collaborates with scholars based in South Korea. Jisu Yi's co-authors include Yuan Gao, Changsok Yoo, Sang‐Hoon Kim, Jong-Dae Kim, Wujin Chu and Sang-Hoon Kim and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Consumer Services and Information Processing & Management.

In The Last Decade

Co-authorship network of co-authors of Jisu Yi i

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Fields of papers citing papers by Jisu Yi

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Jisu Yi. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Jisu Yi may publish in the future.

Countries citing papers authored by Jisu Yi

Since Specialization

Citations

This map shows the geographic impact of Jisu Yi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jisu Yi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jisu Yi more than expected).

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