Jisu Yi
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Sharing Economy and Platforms
- Consumer Retail Behavior Studies
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- Technology Adoption and User Behaviour
Papers in
-
- Digital Marketing and Social Media 10
- Digital Games and Media 2
- Marketing 10
- Consumer Behavior in Brand Consumption and Identification 6
- Consumer Market Behavior and Pricing 3
- Co-authors
- Yun Kyung Oh (6 shared papers)Yuan Gao (1 shared paper)Changsok Yoo (1 shared paper)Sang‐Hoon Kim (2 shared papers)Jong-Dae Kim (1 shared paper)Sang-Hoon Kim (5 shared papers)Wujin Chu (1 shared paper)Jeongmin Lee (1 shared paper)
- Journals
- Journal of Retailing and Consumer Services (3 papers)Journal of Business Research (3 papers)Internet Research (2 papers)Journal of Product & Brand Management (1 paper)Asia Pacific Journal of Tourism Research (1 paper)
- Partner nations
- South KoreaEthiopiaLatvia
In The Last Decade
Jisu Yi
17 papers receiving 669 citations
Jisu Yi's Hit Papers
Peers
Comparison fields: 5 of 76
- Marketing 342
- Information Systems and Management 146
- Sociology and Political Science 499
- Organizational Behavior and Human Resource Management 76
- Human-Computer Interaction 37
Countries citing papers authored by Jisu Yi
This map shows the geographic impact of Jisu Yi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jisu Yi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jisu Yi more than expected).
Fields of papers citing papers by Jisu Yi
This network shows the impact of papers produced by Jisu Yi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jisu Yi. The network helps show where Jisu Yi may publish in the future.
Co-authors
The 9 scholars most cited alongside Jisu Yi, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | What makes followers loyal? The role of influencer interactivity in building influencer brand equity Hit paper breakdown → | 2020 | 234 |
| 2 | 2019 | 203 | |
| 3 | 2021 | 66 | |
| 4 | 2024 | 42 | |
| 5 | 2017 | 42 | |
| 6 | 2020 | 28 | |
| 7 | 2023 | 24 | |
| 8 | 2021 | 13 | |
| 9 | 2021 | 13 | |
| 10 | 2016 | 8 | |
| 11 | 2018 | 7 | |
| 12 | 2016 | 4 | |
| 13 | 2023 | 3 | |
| 14 | 2022 | 3 | |
| 15 | 2023 | 2 | |
| 16 | 2020 | 2 | |
| 17 | 2020 | 1 | |
| 18 | 2020 | 1 | |
| 19 | 2016 | 0 |
About Jisu Yi
Jisu Yi is a scholar working on Sociology and Political Science, Marketing, Information Systems and Management, Literature and Literary Theory and Management Science and Operations Research, having authored 19 papers that have together received 696 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (6 papers), Media Influence and Health (3 papers), Technology Adoption and User Behaviour (3 papers), Consumer Market Behavior and Pricing (3 papers), Digital Games and Media (2 papers), Corporate Finance and Governance (2 papers) and Auditing, Earnings Management, Governance (2 papers). The work is most often cited by research in Marketing (342 citations), Information Systems and Management (146 citations), Sociology and Political Science (499 citations), Organizational Behavior and Human Resource Management (76 citations) and Human-Computer Interaction (37 citations). Jisu Yi has collaborated with scholars based in South Korea, Ethiopia and Latvia. Frequent co-authors include Yun Kyung Oh, Yuan Gao, Changsok Yoo, Sang‐Hoon Kim, Jong-Dae Kim, Sang-Hoon Kim, Wujin Chu, Jeongmin Lee and In-Young Lee. Their work appears in journals such as Journal of Retailing and Consumer Services, Journal of Business Research, Internet Research, Journal of Product & Brand Management and Asia Pacific Journal of Tourism Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.