Jisu Yi

15 papers and 479 indexed citations i.

About

Jisu Yi is a scholar working on Sociology and Political Science, Marketing and Literature and Literary Theory. According to data from OpenAlex, Jisu Yi has authored 15 papers receiving a total of 479 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Sociology and Political Science, 8 papers in Marketing and 3 papers in Literature and Literary Theory. Recurrent topics in Jisu Yi’s work include Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Technology Adoption and User Behaviour (3 papers). Jisu Yi is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Technology Adoption and User Behaviour (3 papers). Jisu Yi collaborates with scholars based in South Korea. Jisu Yi's co-authors include Yuan Gao, Changsok Yoo, Sang‐Hoon Kim, Jong-Dae Kim, Wujin Chu and Sang-Hoon Kim and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Consumer Services and Information Processing & Management.

In The Last Decade

Co-authorship network of co-authors of Jisu Yi i

Fields of papers citing papers by Jisu Yi

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jisu Yi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jisu Yi. The network helps show where Jisu Yi may publish in the future.

Countries citing papers authored by Jisu Yi

Since Specialization
Citations

This map shows the geographic impact of Jisu Yi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jisu Yi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jisu Yi more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025