Journal of Product & Brand Management
About
The 1.6k papers published in Journal of Product & Brand Management in the last decades have received a total of 53.3k indexed citations.
Papers published in Journal of Product & Brand Management usually cover Marketing (1.3k papers), Sociology and Political Science (569 papers) and Organizational Behavior and Human Resource Management (426 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (1.1k papers), Digital Marketing and Social Media (486 papers) and Customer Service Quality and Loyalty (389 papers). The most active scholars publishing in Journal of Product & Brand Management are Aron O’Cass, Pascale Quester, Cleopatra Veloutsou, Ronald E. Goldsmith, Bill Merrilees, George S. Low, Ravi Pappu, Elena Delgado‐Ballester, Leslie de Chernatony and Charles W. Lamb.
In The Last Decade
Fields of papers published in Journal of Product & Brand Management
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers published in Journal of Product & Brand Management. Nodes represent fields, and links connect fields that are likely to share authors.
Countries where authors publish in Journal of Product & Brand Management
Since SpecializationTotal citations of papers
This map shows the geographic distribution of research published in Journal of Product & Brand Management. It shows the number of citations received by papers published by authors working in each country. You can also color the map by specialization and compare the number of papers published in Journal of Product & Brand Management with the expected number of papers based on a country's size and research output (numbers larger than one mean the country's share of papers is larger than expected).
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