Journal of Product & Brand Management
About
The 1.6k papers published in Journal of Product & Brand Management in the last decades have received a total of 50.0k indexed citations.
Papers published in Journal of Product & Brand Management usually cover Marketing (1.2k papers), Sociology and Political Science (537 papers) and Organizational Behavior and Human Resource Management (418 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (1.0k papers), Digital Marketing and Social Media (455 papers) and Customer Service Quality and Loyalty (381 papers). The most active scholars publishing in Journal of Product & Brand Management are Francisco Guzmán, Audhesh K. Paswan, Leslie de Chernatony, Cleopatra Veloutsou and Dennis A. Pitta.
In The Last Decade
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