Rituparna Basu

39 papers and 576 indexed citations i.

About

Rituparna Basu is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Rituparna Basu has authored 39 papers receiving a total of 576 indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Marketing, 14 papers in Sociology and Political Science and 8 papers in Information Systems and Management. Recurrent topics in Rituparna Basu’s work include Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (11 papers) and Consumer Retail Behavior Studies (9 papers). Rituparna Basu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (11 papers) and Consumer Retail Behavior Studies (9 papers). Rituparna Basu collaborates with scholars based in India, United States and Uzbekistan. Rituparna Basu's co-authors include Gobinda Roy, Neena Sondhi, Anil Kumar, Satish Kumar, Biplab Datta, Thomas Reynolds, Charles E. Begley, Justin Paul, David R. Lairson and Michael Newmark and has published in prestigious journals such as PEDIATRICS, Journal of Business Research and Epilepsia.

In The Last Decade

Co-authorship network of co-authors of Rituparna Basu i

Fields of papers citing papers by Rituparna Basu

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rituparna Basu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rituparna Basu. The network helps show where Rituparna Basu may publish in the future.

Countries citing papers authored by Rituparna Basu

Since Specialization
Citations

This map shows the geographic impact of Rituparna Basu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rituparna Basu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rituparna Basu more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025