James Mac Hulbert
Impact in
- Marketing top 1%
- Marketing and Advertising Strategies
- Consumer Behavior in Brand Consumption and Identification
- Strategy and Management top 1%
- Innovation and Knowledge Management
- International Business and FDI
- Business Strategies and Innovation
- Management and Organizational Practices
Papers in
- Marketing 20
- Marketing and Advertising Strategies 16
- Consumer Behavior in Brand Consumption and Identification 3
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- Business Strategies and Innovation 9
- Strategic Planning and Analysis 7
- Management and Organizational Practices 6
- Innovation and Knowledge Management 6
- International Business and FDI 5
- Co-authors
- Noël Capon (17 shared papers)John U. Farley (13 shared papers)LEYLAND F. PITT (7 shared papers)Pierre R. Berthon (7 shared papers)Donald R. Lehmann (5 shared papers)Morris B. Holbrook (5 shared papers)John A. Howard (3 shared papers)J. Scott Armstrong (1 shared paper)
- Journals
- Journal of Marketing Research (5 papers)Journal of Marketing (4 papers)Journal of International Business Studies (3 papers)Journal of Management Studies (2 papers)Journal of Business Research (2 papers)
- Partner nations
- United StatesAustraliaUnited Kingdom
In The Last Decade
James Mac Hulbert
50 papers receiving 1.7k citations
Peers
Comparison fields: 5 of 101
- Marketing 522
- Strategy and Management 914
- Organizational Behavior and Human Resource Management 341
- Management of Technology and Innovation 211
- Management Information Systems 203
Countries citing papers authored by James Mac Hulbert
This map shows the geographic impact of James Mac Hulbert's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by James Mac Hulbert with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites James Mac Hulbert more than expected).
Fields of papers citing papers by James Mac Hulbert
This network shows the impact of papers produced by James Mac Hulbert. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by James Mac Hulbert. The network helps show where James Mac Hulbert may publish in the future.
Co-authors
The 18 scholars most cited alongside James Mac Hulbert, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 52 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1992 | 316 | |
| 2 | 1999 | 278 | |
| 3 | 2004 | 139 | |
| 4 | 1972 | 115 | |
| 5 | Brand Management Prognostications | 1999 | 99 |
| 6 | 1994 | 90 | |
| 7 | 1990 | 81 | |
| 8 | 1988 | 56 | |
| 9 | 1975 | 46 | |
| 10 | 1972 | 43 | |
| 11 | 1972 | 41 | |
| 12 | 1980 | 39 | |
| 13 | 2002 | 39 | |
| 14 | Viewing Brands in Multiple Dimensions | 2007 | 39 |
| 15 | 1972 | 38 | |
| 16 | 1980 | 34 | |
| 17 | 2001 | 34 | |
| 18 | 1987 | 32 | |
| 19 | 1975 | 30 | |
| 20 | 1977 | 30 |
About James Mac Hulbert
James Mac Hulbert is a scholar working on Marketing, Strategy and Management, Management Science and Operations Research, Management Information Systems and Economics and Econometrics, having authored 52 papers that have together received 2k indexed citations. Recurring topics across this work include Marketing and Advertising Strategies (16 papers), Business Strategies and Innovation (9 papers), Strategic Planning and Analysis (7 papers), Management and Organizational Practices (6 papers), Innovation and Knowledge Management (6 papers), International Business and FDI (5 papers), Psychometric Methodologies and Testing (5 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). The work is most often cited by research in Marketing (522 citations), Strategy and Management (914 citations), Organizational Behavior and Human Resource Management (341 citations), Management of Technology and Innovation (211 citations) and Management Information Systems (203 citations). James Mac Hulbert has collaborated with scholars based in United States, Australia and United Kingdom. Frequent co-authors include Noël Capon, John U. Farley, LEYLAND F. PITT, Pierre R. Berthon, Donald R. Lehmann, Morris B. Holbrook, John A. Howard, J. Scott Armstrong, Raimar Richers and Abby Ghobadian. Their work appears in journals such as Journal of Marketing Research, Journal of Marketing, Journal of International Business Studies, Journal of Management Studies and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.